Lux Cruises Group® Earns Historic Nomination for World’s Leading Small Ships Cruise Line 2025 at the 32nd World Travel Awards
Vietnam’s First Boutique Cruise Line™ steps onto the world stage — elegantly and unapologetically.
Halong Bay, Vietnam – October 2025 — In a landmark moment for Vietnam’s luxury travel industry, Lux Cruises Group®, proudly recognized as Vietnam’s First Boutique Cruise Line™, has been officially nominated for World’s Leading Small Ships Cruise Line 2025 at the 32nd Annual World Travel Awards (WTA) — widely known as the “Oscars of the global travel and tourism industry.”
This historic nomination marks Lux Cruises Group’s debut on the WTA world stage and cements its status as the first Vietnamese cruise line ever to be nominated in this prestigious category — a trailblazing recognition that places Vietnam firmly on the map of elite cruising experiences in Asia and beyond.
A New Era of Boutique Cruising from Vietnam
At the heart of this achievement lies a visionary brand that has reimagined what it means to cruise in Southeast Asia. From the elegance of Heritage Cruises®, to the imperial grace of Emperor Cruises®, and the majestic debut of Amiral Cruises for Presidents®, each voyage by Lux Cruises Group is a harmonious blend of heritage, artistry, and sustainable sophistication. These are not mere cruises — they are curated journeys through culture, history, and timeless beauty.
A Decade of Crafting Vietnam’s Luxury Legacy
This recognition arrives as Lux Cruises Group celebrates its 10th anniversary of boutique luxury and sustainable innovation. Founded in 2014 and inspired by the vision of Bạch Thái Bưởi (1874–1932), the legendary “King of Vietnamese Cruise Ships,” Lux Cruises continues his unfinished dream of building a Vietnamese maritime legacy.
With a fleet of eight royal and boutique vessels serving up to 500 guests daily, the Group leads Vietnam’s movement toward experiential and eco-conscious travel — renowned for 100% guest satisfaction, award-winning service, and pioneering green initiatives including zero-waste dining and 30% energy savings. By 2045, Lux Cruises aims to operate 30 Vietnam-built yachts and cruises along the nation’s 4,000-kilometer coastline and across Asia.
A Visionary’s Statement
“This nomination is not only a proud moment for our team — it is a celebration of Vietnam,” shares Dr. Phạm Hà, Founder and CEO of Lux Cruises Group®. “To be the first Vietnamese cruise line recognized in this esteemed category — during our 10th anniversary — reaffirms our commitment to immersive cultural travel, refined design, and purposeful luxury.”
Dr. Hà founded the Group as part of LuxGroup®, Vietnam’s leading luxury travel conglomerate, whose mission “Luxury is Culture – Delivering Happiness” has become a guiding philosophy for Vietnam’s boutique travel renaissance.
World Travel Awards – Honoring Global Excellence
Since 1993, the World Travel Awards have celebrated excellence across every sector of the global tourism industry. Winners for 2025 will be announced at the Grand Final Gala Ceremony on December 6, 2025, in Bahrain, where the world’s most influential travel brands will gather to celebrate achievement and innovation.
A Global Call to Vote for Vietnam’s Boutique Icon
Lux Cruises Group now invites guests, partners, and travel aficionados worldwide to cast their vote in support of Vietnam’s first-ever nominee in this category.
Voting closes on October 26, 2025.
👉 Cast your vote: www.worldtravelawards.com/profile-45737-lux-cruises-group
A single vote can help shine a global spotlight on Vietnam’s soul-stirring coastlines, regal heritage, and modern interpretation of luxury.
Emperor Cruises Legacy Halong
Where Heritage Sails with Elegance
Operating across Halong Bay, Lan Ha Bay, Nha Trang Bay, the Saigon River, and soon the Phu Quoc Archipelago, Lux Cruises Group offers floating sanctuaries where art, architecture, and storytelling flow together.
The Group’s latest masterpiece, Emperor Cruises Legend Nha Trang, welcomes 99 guests aboard a royal-inspired vessel that evokes Vietnam’s Golden Age of Elegance — a symphony of design, service, and scenery.
Guided by a comprehensive ESG strategy, Lux Cruises aims for a net-positive impact by 2030, reviving cultural legacies and celebrating Vietnam’s maritime civilization through every voyage.
About Lux Cruises Group®
Founded by visionary entrepreneur Dr. Phạm Hà, Lux Cruises Group® is Vietnam’s First Boutique and Most Storied Cruise Line™, crafting hand-built voyages that celebrate the nation’s heritage, artistry, and natural splendor.
Through its distinctive brands — Vietnam Waterways®, Heritage Cruises®, Emperor Cruises®, and Amiral Cruises® — the Group sets a new standard in experiential travel, where luxury is felt, heritage is honored, and every journey tells a story.
Its fleet has earned multiple national and international accolades including Best Inland Waterway Cruise Company (VNAT), Tripadvisor Travelers’ Choice 2025, Luxury Lifestyle Awards, and Travel & Leisure Luxury Awards.
Media Contact
Ms. Linh Chi | PR & Communications Manager
📧 press@luxcruisesgroup.com
🌐 www.luxcruisesgroup.com