Lux Travel DMC Unveils New Slogan: “Inspiring Journeys”
Celebrating 20 Years of Leadership in Luxury Travel, Sustainability, and Excellence in Asia
Hanoi, Vietnam – Lux Travel DMC, Asia’s premier luxury travel management company, proudly announces the launch of its new slogan, “Inspiring Journeys – Hành Trình Truyền Cảm Hứng.” This significant milestone, coinciding with the company’s 20th anniversary, reflects a renewed commitment to creating bespoke travel experiences that blend luxury, sustainability, and inspiration, tailored specifically for discerning travelers. As part of its strategic brand evolution, the slogan “Inspiring Journeys” will transition to “Touching Hearts,” exclusively for the Vietnam market under the Luxury Travel brand (Luxurytravel.vn).
Lux Travel DMC has recently been recognized with the prestigious Travelife Partner Award 2024, further securing its position in the travel industry by winning Vietnam’s Leading Destination Management Company and Asia’s Leading Luxury Tour Operator titles at the World Travel Awards. These accolades, often referred to as the “Oscars of the Travel Industry,” underscore Lux Travel DMC’s dedication to excellence in luxury and sustainable travel.
At Lux Travel DMC, every journey is more than just a trip; it is a carefully curated experience designed to inspire new adventures and bring happiness to travelers. This approach encapsulates the essence of MAGIC: Meaning, Autonomy, Growth, Impact, and Connection. As Lux Travel DMC expands its reach across Asia, the company remains steadfast in its mission to deliver happiness through passion, purpose, people, planet, place, profit, partnership, and prosperity.
The new slogan, “Inspiring Journeys,” marks a pivotal phase in Lux Travel DMC’s evolution under the LuxGroup umbrella, a ‘small giant’ in the luxury travel industry known for its innovative and personalized travel services across Asia. Lux Travel DMC’s refreshed corporate identity is symbolized by a new logo, reflecting the company’s ongoing growth, creativity, and unwavering commitment to its travelers.
“Our new logo visually represents our core values and unwavering commitment to excellence,” said Dr. Pham Ha, Founder and CEO of Lux Travel DMC. “LUX stands for Leader in Luxury, Uniqueness, X Factor for Wow. The bold, U-shaped ‘LUX’ highlights our focus on 100% traveler satisfaction as the heart of every experience, while the smaller, central ‘Travel’ font embodies the flexibility and personalization of our luxury travel services.“
Dr. Pham Ha further emphasized:
“Inspiring Journeys” embodies Lux Travel DMC’s award-winning dedication to crafting unforgettable travel experiences across Asia. Grounded in authenticity and luxury, each journey is thoughtfully designed to resonate with travelers, fostering deep connections with the destinations they explore. With nearly two decades of expertise, Lux Travel DMC curates culturally rich, personalized itineraries that transcend the ordinary, offering a distinctive blend of culture, adventure, and relaxation. The company’s strong commitment to sustainability ensures that every journey honors local traditions and preserves the natural beauty of each destination. Whether it’s the serene landscapes of Vietnam or the vibrant cultures of Asia, Lux Travel DMC invites you to embark on a journey that inspires, delights, and transforms.”
Lux Travel DMC’s strong corporate culture is reflected in its new corporate design, characterized by simplicity, elegance, and luxury. The design features two dominant colors—black, symbolizing high standards, and gold, representing luxury, balance, and stability. White accents emphasize the transparency and integrity that are the cornerstones of Lux Travel DMC’s service philosophy.
This refreshing rebranding effort underscores Lux Travel DMC’s commitment to providing Touching Hearts ‘Wow‘ services that exceed the expectations of even the most sophisticated travelers. The new slogan, “Inspiring Journeys,” is not just a tagline but a promise and a powerful message to professional premium travel partners, reaffirming that Lux Travel DMC will continue to lead the way in luxury travel, sustainability, and excellence with 100% customer satisfaction across Asia.
About Lux Travel DMC
Lux Travel DMC is Asia’s leading luxury management company, renowned for its innovative and sustainable travel solutions. Founded in 2005, Lux Travel DMC has consistently set new benchmarks in the luxury travel industry, offering bespoke journeys that combine opulence with cultural authenticity. As part of LuxGroup, the company continues to expand its presence across Asia, delivering exceptional travel experiences that inspire and delight discerning travelers worldwide.
