LuxGroup – 20 Years Of Happiness: Recognized As One Of Asia’s Best Companies To Work For In 2025
2025 marks a proud milestone in the journey of LuxGroup – celebrating two decades of delivering happiness through heritage-driven, sustainable luxury travel in Vietnam and beyond.
From a humble beginning to becoming a trailblazer in Asia’s boutique cruise and travel sector, LuxGroup has never wavered from its core mission: to tell Vietnam’s stories, respect culture, and put people at the heart of its vision.
Recently, LuxGroup was honored by HR Asia as one of the “Best Companies to Work for in Asia 2025”, a prestigious recognition of its human-centric values, strong culture, and purposeful leadership.
We sat down with Dr. Pham Ha – Founder and Chairman of LuxGroup – to reflect on this meaningful achievement and the philosophy that drives one of Asia’s most inspiring workplace cultures.
1. What would you like to share with your team and the public at this moment?
As the founder, I feel incredibly emotional, proud, and grateful as LuxGroup celebrates its 20th anniversary. Being named one of Asia’s Best Companies to Work For in 2025 is not just an award — it is a meaningful recognition of the unity, passion, and tireless dedication of the Luxers who have chosen to walk this journey of delivering happiness.
This milestone is the result of a consistent and conscious journey in sustainable luxury, green travel, ESG principles, and a human-centered, culture-rich approach.
To every Luxer who has dared to go further, embraced innovation, and delivered 100% satisfaction to our guests — thank you. We have built something truly special, and we are just getting started.
2. What strategies has your company implemented to maintain morale and motivation during difficult times?
At LuxGroup, people are our most valuable asset — the heart of our organization. We have always upheld the belief of “never giving up,” leading with kindness, elegance, and constant innovation.
During challenging times, we focused on:
• Transparent and responsive internal communication, built on deep listening;
• Flexible work models, schedules, and a strong emphasis on learning and personal growth;
• Mental wellness initiatives and meaningful, creative team-bonding activities;
• A strong and inspiring workplace culture, where the right people are empowered, respected, and seen as core to our mission.
Our trust in people, backed by consistent action and compassion, has helped us stay positive, resilient, and united in the face of adversity.
3. What key factors have led to LuxGroup being recognized as one of Asia’s Best Companies to Work For in 2025?
LuxGroup never aimed to be the biggest — we chose to be the happiest. Over the past 20 years, we’ve operated with a balance of profit, passion, purpose, and sustainability, guided by a long-term vision for 2045.
Our recognition stems from a few key elements:
• A clear strategic direction, strong core values, and a professional, transparent company culture;
• A positive and empowering workplace, where every individual is heard, nurtured, and encouraged to grow;
• A spirit of innovation, lifelong learning, and continuous improvement;
• A unified team culture, where we move together, shine together, and celebrate collective success.
Thanks to this foundation, LuxGroup has grown beyond borders, proudly telling Vietnam’s heritage stories through our “Made in Vietnam” boutique ships — vessels of joy, legacy, and world-class experience.
