Luxgroup 2045 – Going Global, Defining Vietnam’s Heritage, Growing 100-Fold
A Century Strategy from a Vietnamese Enterprise with an Asian Vision
As Vietnam celebrates the 100th anniversary of its modern nationhood in 2045, it also marks a defining moment for visionary businesses that dare to think long-term, act boldly, and lead sustainably. Among them, LuxGroup stands as a pioneering force — a company that has transformed from a modest startup with just $1,000 in 2005 into a leading multi-sector enterprise across Asia.
With a diversified portfolio in luxury travel, boutique cruises, artful hospitality, heritage cuisine, premium transportation, and fine arts, LuxGroup is not only building a business but crafting a legacy — one deeply rooted in Vietnamese identity, global innovation, and sustainable values.
THE 2045 VISION: HAPPINESS, HERITAGE & GLOBAL THINKING
At the heart of LuxGroup’s long-term strategy is the ambition to become a Net Positive enterprise — one that gives more to the world than it takes. Through deep integration of ESG principles (Environmental, Social, Governance), the company champions Happiness Tourism: a transformative way to travel and do business, where people, culture, and the planet are prioritized over short-term profit.
It’s not just about growth — it’s about impact, legacy, and purpose.
10 STRATEGIC GOALS BY 2045
1. Become Asia’s top “Great Small Giant”, operating a lean, value-driven, and human-centric ecosystem of companies built on three strategic pillars:
• Premium experiential tourism
• Heritage-based sustainable agriculture
• Digital transformation and IT innovation
2. Operate a fleet of 30 boutique cruises under the Vietnamese flag, sailing the most beautiful rivers and coastlines of Vietnam, expanding internationally, and positioning Vietnam as Asia’s top boutique cruise destination.
3. Scale Lux Hotels & Resorts into Vietnam’s first fully art-driven hospitality chain, where every property is a living cultural gallery celebrating local heritage and modern design.
4. Launch Lux Yachts Collection — ultra-luxury yachts proudly designed and crafted in Vietnam, elevating the “Made-in-Vietnam” label on the global yachting stage.
5. Build a network of 10 green heritage restaurants under Lux Food & Beverage, blending Vietnamese culinary artistry with global standards — with a goal to earn at least one Michelin star.
6. Apply the Happiness Tourism philosophy via the 5P + 3P model:
• 5P: People – Planet – Profit – Passion – Purpose
• 3P: Place – Partnership – Prosperity
7. Achieve exponential growth: from $1,000 in 2005 to $100 billion by 2025, aiming for $10 trillion by 2045 — a 100x leap in just two decades.
8. Develop the LuxArts Collection, acquiring 1,000 works by legendary Vietnamese painter Phạm Lực — equivalent to 10% of his lifetime output — building a world-class private art collection that preserves and promotes Vietnamese culture globally.
9. List at least one LuxGroup subsidiary on an international stock exchange, ensuring transparency, sustainable governance, and next-generation leadership with a global mindset.
10. Establish Lux Offices in five strategic cities — Hanoi, Ho Chi Minh City, Da Nang, Ha Long, and Nha Trang — as global innovation hubs for operations, culture, and connectivity.
