LuxGroup Honored as Green Star Enterprise 2025
Ho Chi Minh City, August 28, 2025 – At the Sustainable Development 2025 forum themed “A New Era for Green Economy”, LuxGroup has been honored with the Green Star Enterprise 2025 Award, organized by The Saigon Times – Saigon Economic Times. This is the inaugural year of the award, designed to recognize pioneering ESG enterprises in Vietnam.
LuxGroup – a 100% privately-owned Vietnamese corporation in luxury tourism and cruising – is among 22 outstanding enterprises recognized for embedding Environmental – Social – Governance (ESG) into its business model.
Speaking at the ceremony, Dr. Pham Ha – Chairman of LuxGroup, remarked:
“We are honored to be recognized among Vietnam’s pioneering ESG enterprises. LuxGroup is committed to advancing green tourism, spreading sustainable values, and accompanying the Net Zero strategy and Vietnam’s 2045 vision – a prosperous, happy, and sustainable nation.”
Small Giants Philosophy
Over two decades, LuxGroup has remained steadfast in its philosophy of “Happy Entrepreneurs – Sustainable Growth.” Guided by the spirit of “Small Giants”, LuxGroup focuses not on being the largest but on being the most memorable – by creating authentic, sustainable value for customers, employees, communities, and the environment.
The group has pioneered the circular green economy, integrating luxury tourism with heritage, culture, and the arts. It has launched numerous ESG initiatives: reducing emissions, phasing out single-use plastics, promoting slow travel, investing in renewable energy, and supporting community livelihoods.
Net Positive 2030
LuxGroup has pledged a Net Positive 2030 commitment – going beyond carbon neutrality to generate positive value for the planet. Highlights include:
• Transitioning offices to smart LED systems and sponsoring solar energy projects.
• Distributing 2,000 reusable water bottles to guests, cutting 4,000 plastic bottles daily.
• Building a green supply chain with priority given to organic, eco-friendly partners.
• Raising eco-tourism products (eco-cruises, community-based travel, slow travel) to 40% of 2024 revenue.
Alongside environmental commitments, LuxGroup prioritizes people. Through the LuxGroup Foundation, the company has planted 2,000 trees in Yen Bai, built water tanks in Ha Giang, and supported communities after Typhoon Yagi. In 2024, LuxGroup was named one of Asia’s Best Companies to Work For by HR Asia, affirming its happy workplace strategy.
Inspiring Milestone
According to Dr. Pham Ha, LuxGroup’s sustainability philosophy can be distilled into 5Ps: Purpose – People – Planet – Passion – Profit.
“A company does not exist just to make money. At LuxGroup, profit is the result when the first four Ps are done right,” he emphasized.
The Green Star Enterprise 2025 Award not only celebrates LuxGroup’s two-decade journey but also stands as an inspiring milestone for Vietnam’s private sector in its pursuit of green transformation, competitiveness, and global integration.
📌 About LuxGroup
Founded in 2005, LuxGroup is a 100% Vietnamese-owned private corporation, operating across a diverse ecosystem of tourism – hospitality – culture – arts, with flagship brands: Lux Travel DMC, Luxury Travel, Lux F&B (Vi Viet Nam), Lux Cruises Group (Emperor Cruises, Heritage Cruises, Amiral Cruises), Lux Hotels & Restaurants, Lux Arts Collection.
