LuxGroup Invests in Sustainable Gastronomy: Discover “Spices des Arts” and Pham Luc’s Art at Vị Vietnam Restaurant and Café
As part of its mission to elevate Vietnamese cuisine, LuxGroup combines sustainability with art to create unique dining experiences. At Vị Vietnam Restaurant and Café, the innovative concept of “Spices des Arts” introduces guests to a journey of flavor and culture. The restaurant also features an exclusive collection of artworks by Pham Luc, known as the “Picasso of Vietnam,” enriching the experience and connecting diners with Vietnam’s local heritage.
Spices des Arts: A Culinary Story Through Spices
At Vị, spices are not just ingredients but a bridge to the cultural and historical landscapes of Vietnam. From Tra Mi cinnamon and Lang Son star anise to Phu Quoc pepper and Ly Son garlic, each spice tells its own story of origin and the people behind it.
The “Spices des Arts” concept is a harmonious blend of culinary craftsmanship and cultural storytelling. Every dish at Vị is a masterpiece, combining flavors, aesthetics, and artistry to offer a sensory and emotional journey.
“Spices are the soul of Vietnamese cuisine. We aim to use them as a language to narrate profound stories about Vietnam’s culture, history, and people,” said Dang Trung Dung, Chairman of the Vị brand.
Pham Luc’s Art: Bringing Heritage to Life in Dining Spaces
In addition to culinary exploration, Vị Vietnam Restaurant and Café enriches its spaces with the distinctive artworks of Pham Luc, often referred to as the “Picasso of Vietnam.” His pieces encapsulate the essence of Vietnamese life, reflecting themes of war, peace, motherhood, and everyday life.
Each artwork displayed at Vị is thoughtfully curated to complement the dining experience, making the art not just an aesthetic addition but a meaningful connection to Vietnam’s heritage.
“The fusion of art and gastronomy allows us to elevate dining into a journey of cultural and artistic discovery,” emphasized Pham Ha, Chairman of LuxGroup.
Vietnam’s First Green Brand Restaurant
A standout feature of Vị is its commitment to sustainability. As Vietnam’s first green brand restaurant, Vị pioneers the implementation of eco-friendly practices across its operations, from sourcing ingredients to waste management.
- Organic and Eco-Friendly Ingredients
All ingredients used at Vị are sourced from local farms, ensuring not only the highest quality but also supporting farmers and protecting the environment.
- Sustainable Green Spaces
The restaurant spaces are designed to integrate with nature, utilizing recycled materials and maximizing natural light. This creates a serene and eco-conscious environment for diners.
- Zero Waste Commitment
Vị has adopted advanced waste management practices, aiming for Zero Waste by 2030. This initiative reduces food waste and minimizes environmental impact.
These efforts position Vị not just as a restaurant but as a symbol of the harmony between culinary excellence and environmental responsibility.
Ambition to Achieve Michelin Green Star
With its sustainable philosophy, Vị aspires to earn the Michelin Green Star, an accolade awarded to restaurants that excel in both culinary quality and environmental responsibility.
“The Michelin Green Star is not just a certification but a recognition of our dedication to creating exceptional dining experiences while fulfilling our social and environmental responsibilities. It’s a critical step toward establishing Vietnamese cuisine on the global stage,” shared Dang Trung Dung.
Celebrating Heritage Through Gastronomy and Art
At Vị, the fusion of “Spices des Arts” and Pham Luc’s artwork transforms dining into an immersive cultural journey. Spices act as a storytelling medium, while the artworks provide a visual and emotional connection to Vietnam’s rich heritage.
Expanding the Vị Brand: From Vietnam to the World
Currently, Vị operates at locations such as Vị Hanoi and Vị Saigon, with plans to expand to Hue and along major waterways like the Saigon and Perfume Rivers. Additionally, an art cruise on the Saigon River is in development, offering guests an exclusive blend of fine dining and Vietnamese art.
LuxGroup’s long-term vision is to introduce Vị to the global market, bringing Vietnamese cuisine and culture closer to international audiences.
Elevating Vietnamese Gastronomy Through Art and Sustainability
The integration of “Spices des Arts” and Pham Luc’s art is more than a unique concept—it is a declaration of Vị’s commitment to preserving and celebrating Vietnamese heritage while setting new standards for sustainable dining.
With the philosophy of “Quintessence – Tinh Hoa Hội Tụ,” Vị Vietnam Restaurant and Café is shaping the future of Vietnamese gastronomy, where every dish and every artwork narrates a story of culture, history, and humanity. Discover more at www.luxgroup.vn.
