International Debut at ITB Berlin 2026 | Booth 26/313a
Ho Chi Minh City, Vietnam — August 2026 — LuxGroup, a group of small giants, today announced the official launch of Amiral®—positioning Amiral Cruises as Vietnam’s most authentic luxury boutique cruise line and introducing a new benchmark for refined cruising on the Saigon River and the country’s southern coastline.
The brand will make its international debut at ITB Berlin 2026 (Booth 26/313a), placing Vietnam’s river–sea luxury vision at the heart of the global tourism conversation.
A New Benchmark for Luxury Travel on Water
Amiral Cruises for Presidents® marks a decisive evolution in Vietnam’s water-based tourism—from sightseeing to storytelling, from transport to cultural infrastructure. Introduced with a luxury boutique fleet of ten purpose-built vessels, Amiral is the flagship expression of LuxGroup’s long-term Vietnam Waterways® vision: a national brand on water where heritage meets modernity.
Inspired by the historic Amiral Latouche-Tréville—the ship that departed Saigon in 1911 carrying Nguyễn Tất Thành (later President Hồ Chí Minh)—the brand embodies foresight, humility, and national aspiration. That legacy shapes Amiral today: elegant without excess, ceremonial without rigidity, and deeply rooted in Vietnam’s river–sea civilization.
Three-Tier Fleet Strategy: Clarity, Culture, and Longevity
Amiral is structured around a disciplined three-tier philosophy—Explore · Experience · Represent—designed for coherence and longevity rather than short-term scale:
• Amiral Explorers®: Luxury speedboats for up to 35 travelers per departure, delivering precise access to rivers, deltas, mangroves, and coastal inlets.
• Amiral Yachts®: Urban river yachts for up to 99 guests, reactivating rivers as cultural and civic spaces with daily sailings to the Củ Chi Tunnels and the Can Gio Biosphere Reserve.
• Amiral Cruises for Presidents®: 25–50 cabin luxury boutique vessels for up to 100 guests, purpose-designed for representation, protocol, and cultural hosting, with overnight voyages launching in 2027–2028.
Together, the portfolio embeds hierarchy, purpose, and meaning into luxury travel on water.
New in 2026: Amiral Explorers® Speedboat Experiences
Soft Opening from 01 May 2026
As part of its phased rollout, LuxGroup confirmed the soft opening of Amiral Explorers®—agile, time-efficient journeys inviting a new generation of travelers to discover, learn, respect, celebrate, and enjoy Vietnam’s waterways.
Speedboat to Củ Chi — Half-Day Experience
From USD 90++ per guest | 7:00 AM – 12:00 PM
• Scenic upriver speedboat journey
• Guided jungle walk and Củ Chi Tunnels experience
• Lunch at Vị Phở
• Ground transfers included
LuxGroup® is Asia’s leading luxury travel group, guided by the philosophy “Luxury is Culture – Delivering Happiness.” Through design-led hospitality, cultural storytelling, and ESG-driven development, LuxGroup creates meaningful journeys across Vietnam and Asia—where every voyage becomes a cultural encounter.
Media Contact
Press Office, LuxGroup®
press@luxgroup.vn | www.luxgroup.vn
Designed for short-stay and business travelers, this program delivers high cultural impact with a return to the city by midday.
Cần Giờ Biosphere Escape — Full-Day Experience
From USD 120++ per guest | 8:00 AM – 4:00 PM
• Smooth ground transfer and speedboat journey
• Guided exploration of the mangrove biosphere
• Local boating through wetlands
• Lunch and professional English-speaking guide included
This nature-forward itinerary spotlights biodiversity, conservation, and responsible access to one of southern Vietnam’s most important ecological zones.
Daily Day Cruises from USD 120++
From August 2026, Amiral Yachts® will operate daily cultural cruises from Bạch Đằng Wharf to the Củ Chi Tunnels.
Day Cruise Program | 9:00 AM – 3:00 PM
• Premium pick-up and drop-off services
• Scenic Saigon River cruise
• All entrance fees included
• Curated lunch served on board
• Guided Củ Chi Tunnels visit and jungle walk
• Professional English-speaking guide
Evening Cruises: Sunset, Dining, and SÔNG SHOW®
Daily evening cruises (5:30 PM – 8:30 PM) feature:
• Chill live music and sunset cocktails
• Dinner cruise on the Saigon River
• SÔNG SHOW®, a contemporary live performance where the river becomes the storyteller
• Pick-up and drop-off services from Districts 1–4
Each sailing is limited to 99 guests, with open restaurants, two bars, expansive open-air decks, and a panoramic sundeck designed for connection and social exchange.
Looking Ahead: Overnight Cruises 2027–2028
LuxGroup confirmed that boutique overnight river–sea cruises will debut in 2027–2028, featuring 25–50 en-suite cabins for up to 100 guests. Daily departures from Nhà Rồng Wharf will offer 1–3 night journeys on the Saigon River and multi-day voyages along Vietnam’s southern coastline to Cần Giờ and Vũng Tàu (Cape Saint-Jacques).
Indicative pricing: from USD 500++ per night for two guests, all-suite accommodation, fine dining, curated on- and off-water activities, and ground transfers included.
A Project Rooted in Happiness and Purpose
Commenting on the launch, Dr. Phạm Hà, Founding President & CEO, LuxGroup®, said:
“Amiral Cruises for Presidents® is not simply a cruise project. It is my happiness project.
Happiness, for us, means rivers remembered, culture respected, and guests genuinely hosted—not entertained. When luxury is guided by culture and purpose, it naturally delivers happiness to travelers, communities, and the nation alike.”
Global Debut at ITB Berlin 2026
LuxGroup will present Amiral Cruises for Presidents® and the broader Vietnam Waterways® vision at ITB Berlin 2026 (Booth 26/313a), inviting global partners, media, and travel professionals to discover how Vietnam is redefining luxury travel on water—quietly, deliberately, and with pride.
Reservations & Information: www.amiralcruises.com