LuxGroup: Leading ESG Practices in Sustainable Tourism
ESG (Environmental, Social, Governance) is more than just a set of criteria for assessing sustainability—it is a measure of corporate responsibility towards the community. As climate change and environmental preservation become increasingly urgent, adopting ESG standards has become vital for enhancing business reputation, promoting transparency, and gaining a competitive edge.
To underscore the importance of ESG in tourism, LuxGroup organized a workshop on “ESG Practices Towards Sustainable Tourism & Net Zero” on December 6. The event brought together nearly 50 travel businesses and leading experts, including Philip Smith, CEO of Speaking 4 the Planet, Vũ Quốc Trí, Secretary-General of the Vietnam Tourism Association, and Dr. Pham Ha, CEO of LuxGroup.
ESG: From Awareness to Action
During the workshop, experts emphasized that building ESG criteria is not only a solution to combat climate change but also a long-term business strategy. Key questions such as “How can we improve the environment where we live and work?” and “If we don’t act now, who will?” sparked lively and practical discussions.
Participants shared the challenges of implementing ESG, including limited financial resources and the need to shift employee mindsets. However, there was unanimous agreement that ESG requires serious action, step by step, across all levels—from central authorities to local organizations.
The workshop’s guiding motto, “Think Green – Go Green,” and the goal of achieving Net Zero (net-zero carbon emissions) underscored that sustainable development is not just an environmental responsibility but also a business opportunity. Companies adopting ESG can minimize environmental impact, enhance competitiveness, and build a sustainable brand image.
LuxGroup: A Pioneer in Sustainable Tourism
With over 20 years of experience, LuxGroup is one of Vietnam’s leading ESG practitioners. Its flagship subsidiary, Lux Travel DMC, is Vietnam’s first luxury travel operator, now expanding across Asia with the motto “Inspiring Journeys.”
Lux Travel DMC has recently been certified as an active member for sustainable tourism by the Vietnam Tourism Association (VITA). Additionally, it has been nominated for the prestigious Green Tourism Awards at the upcoming Vietnam International Travel Mart (VITM) 2025 in Hanoi. These recognitions underscore Lux Travel DMC’s commitment to sustainability and its leadership role in driving green tourism practices in Vietnam.
In 2023, Lux Travel DMC achieved 150 sustainable criteria certified by Travelife Europe, aiming for full certification with 250 criteria this year. The company is committed to eliminating plastic waste, adopting renewable energy, and achieving Net Zero by 2030.
LuxGroup also focuses on cultural preservation, developing eco-friendly tourism products, and delivering exceptional customer experiences. With its promise of “100% customer satisfaction or money back,” the group has built trust and loyalty among its clients, earning numerous prestigious awards in the tourism and hospitality industry.
Sustainable Tourism: A Shared Goal for the Industry
The workshop served as a platform for businesses to share insights and pledge to implement ESG within their operations. Participants discussed practical measures such as reducing energy consumption, adopting green technologies, and developing environmentally friendly tourism services.
ESG is also seen as a driving force for Vietnam’s tourism industry to align with global sustainability goals, enhancing the country’s image on the international travel map. Dr. Pham Ha, CEO of LuxGroup, emphasized: “ESG is not just a trend but an essential part of long-term development strategies. We must act today to protect the environment and preserve heritage for future generations.”
The Journey Forward with ESG
LuxGroup continues to champion entrepreneurship, innovation, and sustainability across all its operations. The “ESG Practices Towards Sustainable Tourism & Net Zero” workshop reaffirmed the group’s commitment to steering Vietnam’s tourism industry toward a green, transparent, and responsible future.
Guided by pioneers like LuxGroup, Vietnam’s tourism industry can aspire to a more sustainable future where every journey not only inspires but also contributes positively to the community and the planet.
