LuxGroup Named “Best Companies to Work for in Asia 2025” by HR Asia
LuxGroup Honored for the First Time with Asia’s Most Prestigious HR Award.
Ho Chi Minh City, August 14, 2025 – LuxGroup (www.luxgroup.vn) has been officially recognized as one of the “Best Companies to Work for in Asia 2025” by HR Asia Magazine, the leading human resources publication in the region. The award ceremony took place at GEM Center, Ho Chi Minh City.
This marks LuxGroup’s debut on this prestigious list – a significant milestone in the group’s 20-year journey of growth. Founded with 100% Vietnamese private capital, LuxGroup has been a pioneer in luxury, human-centric, and sustainable tourism in Vietnam. The accolade comes at the perfect time to celebrate two decades of pursuing a people-first HR strategy, creating a happy and inspiring workplace, and fostering sustainable growth.
LuxGroup’s Success with The 5P + 3P Model: Happiness Begins from Within
The HR Asia Awards are evaluated based on the T.E.A.M. model, which consists of three key pillars: Core (Corporate Strategy & Culture), Self (Individual Experience), and Group (Team Engagement).
LuxGroup stood out thanks to its unique “5P + 3P” organizational development model:
- 5P: Purpose – Passion – People – Planet – Profit
- 3P: Place (Workplace) – Partnership (Sustainable Collaboration) – Prosperity (Shared Success), which encompasses Pride, Peace, and Personal Growth – emphasizing the connection between each individual’s growth and happiness with the collective success of the organization.
This philosophy enables LuxGroup to focus not only on business performance but also on nurturing internal strength, fostering happiness, and creating long-term sustainable value for its team.
LuxGroup excelled across all three HR Asia assessment pillars, affirming its position as a human-centric organization committed to sustainable people development, a creative and inspiring workplace, and a business model that puts people at the heart of every decision.
Founder’s Perspective: “Happiness is a Daily Journey”
Speaking at the award ceremony, Dr. Pham Ha, Founder and Chairman of LuxGroup, said:
“We have chosen happiness as our mission – not only for our customers, but first and foremost for our team members. At LuxGroup, everyone is encouraged to live their passion, feel inspired, be recognized, and grow.
Happiness is not a destination; it is a daily journey – where Vietnamese values are shared through kind hearts and heartfelt service.”
20 Years – From Start-up to Multi-Million Dollar International Luxury Travel Group
Founded in 2005 with humble beginnings, LuxGroup has grown into a premium tourism–culture–art ecosystem featuring:
- Lux Travel DMC – Vietnam’s first luxury tour operator, Travelife Certified 2025
- Emperor Cruises, Heritage Cruises, Amiral Cruises – Boutique cruise experiences blending art, heritage, and discovery in Ha Long Bay, Nha Trang, and Ho Chi Minh City
- Lux Hotels & Resorts, Secret, Vi Viet Nam – Plastic-free heritage hotels and restaurants that celebrate local culture and art
Each year, LuxGroup’s companies serve more than 100,000 high-end international travelers and have received over 30 prestigious awards, including World Travel Awards, World Cruise Awards, Travelife Certified, T&L Luxury Awards, WSHTA – and now HR Asia 2025.
LuxGroup prioritizes human capital development as a core strategy, allocating 5% of its annual profits to employee wellbeing programs, training, mentoring, and in-house initiatives aligned with ESG principles. Building on this foundation, the group continues to expand its “Happy Tourism – Sustainable Development – Art for Humanity” model, aiming for its 2045 vision to become a globally recognized brand.
About HR Asia Awards
The HR Asia Awards is one of the most respected accolades in the human resources industry, held across more than 16 countries including Singapore, Japan, South Korea, China, Malaysia, and Vietnam.
Dubbed the “Oscars of the HR world” the award honors companies with outstanding HR strategies, positive workplace environments, and human-centric cultures that inspire change across the continent.
