LuxGroup: Pioneering Green Growth as a Cultural DNA
As sustainability becomes the guiding principle for global businesses, LuxGroup (www.luxgroup.vn)– the travel, culture, and art corporation founded by Dr. Phạm Hà – is emerging as a “green star” in Vietnam’s tourism industry. With its bold commitment to achieving Net Positive 2030, LuxGroup proves that green transformation is not only feasible but also a true competitive edge.
“Sustainability today is no longer a choice – it is a must. At LuxGroup, it has become an integral part of our corporate culture, embedded in both leadership thinking and daily actions,” emphasized Dr. Phạm Hà, Founder, Chairman and CEO of LuxGroup.
Cutting Emissions, Aiming for Net Positive
At its offices, LuxGroup has fully switched to LED lighting systems with smart sensors, while also sponsoring solar energy projects in remote areas. The company pioneered a carbon offset program, inviting travelers to contribute to environmental funds and encouraging green mobility – by train, electric vehicle, cycling, or walking.
“Travel should not only offer experiences but also regenerate green value for communities,” Dr. Hà noted.
Saying No to Single-Use Plastics
Since 2024, LuxGroup has rolled out its “No Single-Use Plastic” campaign. Over 2,000 reusable water bottles have been gifted to guests, helping reduce an average of 4,000 plastic bottles per day – a small but significant step in alleviating waste pressure on destinations.
Green Tourism Products as a New Advantage
The group has embedded sustainability across its offerings: eco-friendly cruises, community-based tours, slow travel experiences, and “living heritage” journeys. In 2024, green products accounted for 35–40% of total revenue, showcasing the business potential of sustainable tourism.
Building a Green Supply Chain
LuxGroup has established its “Preferred Green Suppliers” list, prioritizing partnerships with organic and eco-friendly providers, while also supporting them in their own green transition through training and procurement commitments.
Social Responsibility & A Happy Workplace
Beyond the environment, LuxGroup places people at its core. In 2024, the group was recognized as “Best Place to Work in Asia” by HR Asia. The LuxGroup Foundation continues to drive community impact projects – from planting 2,000 trees in Yên Bái, to building water tanks in Hà Giang, and providing relief for communities affected by Typhoon Yagi.
International Certifications – Raising the Bar
In March 2025, LuxGroup achieved the Travelife certification, equivalent to ISO 14001 environmental standards, alongside the VITA Green Excellence Award – affirming its leadership in Vietnam’s sustainable tourism landscape.
Towards the Green Star 2025
With this steady journey, LuxGroup stands out as a strong contender for the “Green Star” Award at the Green Economy Forum, organized by The Saigon Times on August 28, 2025.
“We believe that businesses should not only create services and profits, but also serve communities, preserve heritage, and spread happiness. That is the very essence of sustainable development,” Dr. Phạm Hà concluded.
✨ Through these efforts, LuxGroup is not merely “greening” its operations, but laying the foundation for a Vietnamese model of sustainable tourism – one that brings local heritage to the world stage.
