LuxGroup to Attend ITB Berlin 2025: Celebrating 20 Years of Excellence, Launching New Luxury Cruises & Culinary Experiences
Hanoi, Vietnam – February 2025 – LuxGroup, Vietnam’s premier luxury travel and hospitality company, is set to make a landmark presence at ITB Berlin 2025, celebrating 20 years of excellence, sustainability, and innovation. Dr. Pham Ha, Founder and CEO, alongside key representatives, will showcase LuxGroup’s latest developments in luxury cruising, experiential travel, and fine dining.
New Launches: Expanding the Frontiers of Luxury
At ITB Berlin 2025, Lux Cruises Group will unveil its newest ultra-luxury cruise experiences:
- Emperor Cruises Legend Nha Trang – An opulent cruise designed for 99 discerning guests, offering an artful blend of history, culture, and all-inclusive luxury along the pristine coastline of Nha Trang. Inspired by Emperor Bao Dai’s lavish lifestyle, the cruise provides a truly regal experience at sea.
- Amiral Cruises for Presidents, Saigon River – A grand 299-guest presidential cruise on the iconic Saigon River, delivering the finest luxury, heritage, and VIP services. This state-of-the-art vessel is designed for elite gatherings, state banquets, and exclusive events, setting a new standard in luxury river cruising.
Lux Food & Beverage: Showcasing Vietnam’s Culinary Heritage
As part of Vietnam’s National Tourism Year – Huế 2025, LuxGroup’s Lux Food & Beverage division will present Vị Huế, a zero-waste fine dining restaurant celebrating the imperial and local cuisine of Hue. Positioned as a contender for the Michelin Green Star, Vị Huế embodies sustainability, authenticity, and culinary artistry, offering a dining experience that bridges heritage and modern innovation.
A Legacy of Excellence in Luxury Travel
LuxGroup, renowned for pioneering high-end travel, boutique cruises, and heritage tourism, will showcase its award-winning brands:
- Lux Cruises Group – Integrating Heritage Cruises, Emperor Cruises, and Amiral Cruises, redefining Vietnam’s luxury cruise experience.
- Lux Travel DMC – Providing tailor-made, experiential journeys across Vietnam and Southeast Asia.
- LuxArts Collection – Merging art, culture, and tourism through curated collections and exhibitions.
Dr. Pham Ha emphasized, “As we celebrate 20 years of redefining Vietnam’s luxury travel landscape, ITB Berlin 2025 is an ideal platform to showcase our latest innovations in cruising, bespoke travel, and fine dining. Our commitment to sustainable tourism, heritage conservation, and immersive experiences remains at the heart of our vision.”
Meet LuxGroup at ITB Berlin 2025
LuxGroup invites global travel partners, luxury travel designers, and industry leaders to explore new collaborations and business opportunities at ITB Berlin.
Founded in 2005, LuxGroup is a multi-award-winning luxury travel and hospitality group specializing in bespoke travel experiences, boutique cruises, and sustainable tourism. With a focus on heritage, art, and culture, LuxGroup continues to set new benchmarks in Vietnam’s luxury travel industry.
