LuxGroup to Establish a “Culture of Sustainability”, “Ownership Culture” and “Happy Employee and Customer” Within the Workplace
Dr. Pham Ha, founder and CEO of LuxGroup, stands at the forefront of sustainable employment, championing a business model that balances profit with purpose, people, planet, and passion. This holistic approach to business has positioned LuxGroup as a leader in sustainable luxury travel, especially within Vietnam’s vibrant tourism sector.
The increasing inclination of travelers toward companies that prioritize sustainability, eco-tourism, environmental conservation, and cultural preservation is mirrored by employees who prefer to align themselves with organizations embodying environmental, social, and governance (ESG) principles. These principles reflect a deep commitment to quality products, service integrity, customer satisfaction, community involvement, and a broader vision for global welfare through strategic partnerships and prosperity.
Dr. Pham Ha’s leadership has elevated LuxGroup to international recognition, underscored by its nomination for the World Sustainability Travel and Hospitality Awards 2024 – often dubbed the “Oscar of the Travel Industry.” This nomination celebrates LuxGroup’s dedication to environmental stewardship, social responsibility, employee welfare, and sustainable business operations.
Under Dr. Ha’s stewardship, LuxGroup has become a beacon of sustainable luxury travel. Dr. Ha’s vision includes launching 30 cruise ships under Lux Cruises Group, designed for heritage travelers and embodying sustainability at their core.
LuxGroup’s commitment to sustainability is evident in its initiatives to reduce resource consumption, support local communities, and promote eco-friendly practices. This dedication was highlighted when Lux Travel DMC, a LuxGroup subsidiary, received the Travelife Partner Sustainability Award 2024, recognizing its commitment to sustainable management practices.
Dr. Pham Ha articulates this commitment: “In our quest for a Net Positive future, our strides in sustainable practices serve as a beacon of hope. Proudly rooted in sustainability, we aim to deliver happiness within a happy organization characterized by an ownership culture and a customer-centric approach ensuring 100% satisfaction. We leverage tourism to revive heritage, integrating environmental, social, and governance criteria into financial decisions, making remarkable strides in energy efficiency. Each happy and success story inspires us as we build a legacy for future generations.”
LuxGroup’s rigorous sustainability policy and continuous improvements have established it as a global exemplar in luxury travel, showcasing innovation, passion, and stewardship in the tourism industry.
Sustainable Employer Branding
In today’s competitive job market, a company’s commitment to sustainability is paramount in attracting and retaining talent. Employers dedicated to securing top talent recognize the importance of fostering a culture that reflects environmental and social responsibility.
Effective employer branding goes beyond mere slogans to cultivate a culture imbued with shared values, beliefs, and experiences that resonate with employees and the wider community alike. The organizational culture plays a pivotal role in enhancing reputation, engaging employees, spurring innovation, and contributing to societal well-being.
Recent surveys reveal that up to 70% of job seekers show a preference for companies that prioritize environmental sustainability and social responsibility. This underscores the significance of establishing a “Culture of Sustainability” within the workplace, highlighting the integral role of sustainability in shaping an organization’s identity and appeal to prospective employees.
