LuxGroup Unveils Secret Hideaway Collection: A Tribute to Vietnamese Art
Showcasing the Cultural Tapestry of Vietnam through an Exquisite Art Collection at West Lake
LuxGroup, renowned for its commitment to luxury travel and cultural preservation, has proudly launched the Secret Hideaway Collection by West Lake. This private assemblage features remarkable artworks by various esteemed artists, prominently showcasing the works of Pham Luc, often referred to as the “Picasso of Vietnam.” This ambitious project, comprising 500 diverse pieces spanning rice sacks, paper, lacquerware, oil on canvas, ceramics, and silks, is displayed across five floors of LuxGroup’s office space. This unique art space allows visitors to connect with Vietnam’s heritage through Pham Luc’s profound paintings.
Celebrating Vietnamese Art and History
Dr. Pham Ha, Founder and CEO of LuxGroup, expressed his enthusiasm for the initiative, stating, “I am happy to share my art collection with our team and visitors. Pham Luc’s paintings are powerful narratives of peace, war, and the progress of the Vietnamese people, especially women. They depict life behind the scenes during wartime, cultural heritage, stories, landscapes, nature, culture, and the glamour of two centuries.”
Pham Luc, a former military artist, has an extensive body of work that captures the essence of Vietnam’s history and culture. His art reflects the resilience and spirit of the Vietnamese people, making his work a significant part of the nation’s cultural tapestry. This collection also features pieces from other notable artists like Thanh Chuong, Bui Huu Hung, Do Van Tang, Le Dinh Quy, and Bui Xuan Phai, whose works contribute to the rich diversity of the exhibition.
A Sustainable Initiative for a Better Workplace
This project aligns with LuxGroup’s dedication to creating a sustainable and enriching work environment. Beyond their green office initiatives, the inclusion of an art collection fosters a culture of corporate ownership and homeliness within the workplace. The vibrant and evocative artworks provide employees with a stimulating atmosphere that inspires creativity and productivity.
Dr. Pham Ha elaborated, “This artful project is the first of its kind, and we aim to bring these stories to life on our cruises, restaurants, and in our villages. By preserving local culture, our employees, guests, and partners can enjoy and appreciate these artworks. We invite everyone to visit our office, engage in conversations about art over traditional Vietnamese coffee, and immerse themselves in this cultural experience.”
A Cultural Hub for Art Lovers
LuxGroup’s office now serves as a cultural hub where art enthusiasts can explore and discuss the masterpieces on display. The collection includes a variety of mediums and styles, showcasing the breadth and depth of Vietnamese artistic talent. Visitors can admire the meticulous lacquerware, the expressive oil paintings, and the delicate silk artworks that narrate Vietnam’s vibrant history and culture.
The Secret Hideaway Collection not only enhances the workspace but also extends an open invitation to guests and partners to experience the cultural richness of Vietnam. LuxGroup encourages art lovers and the general public to book appointments via their website, luxgroup.vn, to visit the office, gallery, and museum. This initiative promotes cultural exchange and appreciation, reinforcing LuxGroup’s mission to preserve and celebrate Vietnam’s artistic heritage.
Conclusion
LuxGroup’s Secret Hideaway Collection is a testament to the company’s commitment to cultural preservation and sustainable corporate practices. By integrating this impressive art collection into their office space, LuxGroup creates a unique and inspiring environment for employees and visitors alike. This initiative not only enhances the workplace but also contributes to the broader goal of promoting and preserving Vietnamese art and culture for future generations.
Visit the Secret Hideaway Collection on TripAdvisor
