LuxGroup Wins First-Ever “Green Star” Award by The Saigon Times
On August 28, 2025, at the historic Rex Hotel Saigon, LuxGroup was officially honored with the Green Star Award during the Sustainable Development Forum 2025, hosted by The Saigon Times Group – Vietnam’s leading national economic multimedia magazine.
This is the first time in history that The Saigon Times has introduced the Green Star distinction, celebrating businesses that embed sustainability as part of their cultural DNA. LuxGroup, founded by Dr. Phạm Hà, is proud to be among the inaugural awardees, pioneering sustainable luxury tourism in Vietnam.
“Sustainability is no longer a choice – it is the new standard. At LuxGroup, it is our DNA, shaping leadership strategy and daily action alike,” – Dr. Phạm Hà, Founder, Chairman & CEO, LuxGroup.
From “A Narrow Alley to a Noble House” to “A Group of Small Giants”
Established in 2005 with just a laptop and a vision, LuxGroup chose a different path: not competing in size but in quality, personalization, and cultural depth. This philosophy created a “Group of Small Giants” – modest in scale yet great in vision, values, and impact.
After 20 years, LuxGroup has built a unique ecosystem:
• Lux Travel DMC – bespoke travel services;
• Lux Cruises Group – Heritage Cruises Bình Chuẩn, Emperor Cruises, Amiral Cruises;
• Lux Hotels & Resorts – boutique accommodations;
• Lux F&B – Vietnamese and Indochinese fine dining brands;
• Lux Arts & Lux Gallery – preserving Vietnamese art, including 500+ works by Phạm Lực.
Going Green: Net Positive 2030 in Action
LuxGroup pledges to achieve Net Positive by 2030, not just neutralizing carbon but creating positive value for communities and the planet.
• Cutting Emissions: LED smart lighting, solar energy sponsorships, traveler carbon-offset fund, promotion of train, EV, cycling, walking.
• No Single-Use Plastics: Since 2024, over 2,000 reusable bottles distributed, reducing 4,000 plastic bottles daily.
• Green Tourism Products: Eco-cruises, slow travel, community-based journeys – now 35–40% of annual revenue.
• Green Supply Chain: “Preferred Green Suppliers” program prioritizes organic, eco-friendly partners while supporting them through training and procurement.
Social Responsibility & Happy Workplace
Beyond the environment, LuxGroup places people at its heart.
• The LuxGroup Foundation planted 2,000 trees in Yên Bái, built water tanks in Hà Giang, and provided disaster relief after Typhoon Yagi.
• In 2024, LuxGroup was named “Best Place to Work in Asia” by HR Asia, reflecting its people-centered and happiness-driven culture.
Raising the Bar with Global Standards
LuxGroup has achieved multiple international certifications:
• Travelife Certification – equivalent to ISO 14001 Environmental Management.
• ISO 9001 – Quality Management.
• ISO 26000 – Social Responsibility.
• VITA Green Excellence Award – recognizing sustainability excellence.
A Green Star for the Future
The inaugural Green Star Award at Rex Hotel Saigon is both recognition and responsibility.
“As a Group of Small Giants, we measure success not by size but by the values we create for People, Planet, and Prosperity. The Green Star is an honor and a reminder for us to continue serving communities and preserving heritage,” – Dr. Phạm Hà.
✨ With this milestone, LuxGroup is not just “greening” its operations but building a Vietnamese model of sustainable luxury tourism – one that preserves heritage, serves communities, spreads happiness, and brings Vietnamese culture to the world stage.
