On The News
Daily News about LuxGroup and Tourism

When a Human-Centred Brand Has a Soul and Culture Comes Alive
How LuxGroup Builds a Brand People Love In the Experience Economy, brands are no longer

Amiral Cruises for Presidents – When a Brand Becomes a Living Experience in the Experience Economy
In the Experience Economy, a brand is no longer a company’s outer shell. It becomes

LuxGroup to Launch Global B2B Travel-Trade Platform at ITB Berlin 2026
Hanoi / Berlin – February 2026 LuxGroup, one of Asia’s most respected sustainability-driven luxury travel

Entrepreneur Phạm Hà, Founder & Ceo, LuxGroup®
Not Choosing the Biggest—Choosing the Most Exceptional A conversation with Phạm Hà, Founder & CEO

When the Saigon and Mekong Rivers Become Strategy
Why Vietnam’s Next Luxury Travel Chapter Flows from Saigon to the Mekong—and Beyond For much

Trust Is Not a Slogan: Why People First® Is the Only Scalable Advantage in Luxury
By Phạm Hà, Founding President & CEO, LuxGroup | Leadership & Strategy In a world

Amiral Cruises For Presidents®: Vietnam’s First Luxury Boutique River–Maritime Cruise Line™
Vietnam’s First Luxury Boutique River–Maritime Cruise Line™ A Member of LuxGroup® — A Group of

People First®: Why True Customer Centricity Begins Inside the Organization
A leadership perspective from LuxGroup® For years, “customer centricity” has been treated as a universal

ASEAN Sets the Course for Tourism Recovery to Transformation, 2026–2030
The unveiling of the Declaration on the Implementation of the ASEAN Tourism Sectoral Plan 2026–2030

Authentic, Distinctive & Sustainable Journeys Crafted for Bính Ngọ Entrepreneurs Seeking Meaningful Luxury, Depth & Enduring Value
Phạm Hà – Chairman, LuxGroup® In 2026, as the global business environment enters a new

LuxGroup Unveils Amiral — Vietnam’s First Boutique Luxury Cruise Line on the Saigon River and the Southern Coastline Vietnam
Amiral® offers luxury river, sea cruises in Vietnam with cultural immersion, personalized experiences, and heritage.

Why the Ultra-Wealthy Spend Millions on Art — And Why Some Choose to Sail with It
For decades, the world’s ultra-wealthy have spent millions—sometimes tens of millions—of dollars on art. To
