Project: Lux Cruises Group Brings Nam Dinh’s Pho Culinary Heritage Aboard Luxury Cruises, Honoring Vietnamese Pho
In its ongoing journey to celebrate and promote traditional cultural values, Lux Cruises Group has launched a special project to introduce the culinary heritage of Nam Dinh’s Pho to international tourists through luxurious experiences aboard cruises like Heritage Bình Chuẩn, Emperor Cruises, and Amiral Cruises for Presidents. This effort aims to connect Vietnam’s unique culinary culture with modern tourism, creating a harmonious blend of heritage and luxury travel.
Pho of Thanh Nam
Nam Dinh’s Pho is a distinctive culinary icon, renowned for its rich broth made from slow-simmered beef bones, soft and chewy rice noodles, and aromatic spices like dried shallots, ginger, cinnamon, and star anise. It’s more than just a dish; it’s a source of pride for the people of Nam Dinh, reflecting the community’s identity and local culture. Passed down through generations, Nam Dinh’s Pho embodies the creativity and cultural diversity of the Vietnamese people. With its profound cultural value, Nam Dinh’s Pho has been recognized and protected as an intangible cultural heritage, preserved and promoted voluntarily by the community.
Collaboration with Nam Dinh’s Pho Experts
In this project, Lux Cruises Group has partnered with Bùi Nhàn, a leading Pho expert from Nam Dinh who was born and raised in Thành Nam, and recently won the prestigious Hoa Hồi Vàng award in a Pho competition. Tourists enjoying Pho aboard the cruises will learn about its origins, its development from the French-Vietnamese cultural exchange, and why Pho first originated in Thành Nam—the place where Bạch Thái Bưởi began his shipping business.
Artisans like Bùi Nhàn will directly share the traditional Pho recipes, from selecting ingredients and simmering the bones to preparing the broth and presenting the Pho in an aesthetically pleasing manner that retains its rich flavors. Nam Dinh’s Pho is not just a dish; it is a part of cultural heritage, deeply rooted in the land and people of Nam Dinh. With the inheritance and development of many generations, Nam Dinh’s Pho has become a culinary symbol, reflecting the cultural diversity and creativity of the Vietnamese people.
Nam Dinh’s Pho: Traditional Flavors in a Heritage Setting
On Lux Cruises Group’s ships, the spaces are designed to honor the fusion of tradition and modernity. Guests will have the opportunity to enjoy a bowl of Nam Dinh’s Pho every morning, in the open-air setting of Ha Long Bay, Lan Ha Bay, or the picturesque Cat Ba Archipelago. Each bowl of Pho is meticulously prepared, ensuring the preservation of traditional flavors with ingredients like black cardamom, cinnamon, and the distinctive aroma of shallots, while being beautifully presented, showcasing the sophistication of Vietnamese culinary culture.
Beyond just tasting, Lux Cruises Group offers a comprehensive culinary experience by integrating traditional music into the Pho dining environment. The gentle sounds of traditional instruments or modern piano will enhance the experience, allowing guests to fully appreciate the subtlety and depth of Vietnamese culture. This is a perfect combination of cuisine and art, creating an unforgettable experience for every guest.
Honoring National Intangible Cultural Heritage
With Nam Dinh’s Pho recently recognized as a national intangible cultural heritage, Lux Cruises Group proudly becomes the first to incorporate this dish into the guest experience aboard its luxury cruises. This is not only a strategic move to enhance brand value but also a way for Lux Cruises Group to contribute to the preservation and promotion of Vietnamese cultural heritage.
Guests aboard Lux Cruises Group will not only witness the majestic natural beauty of Ha Long Bay but also immerse themselves in unique cultural experiences. Each bowl of Nam Dinh’s Pho on the cruise is not just a meal; it’s a story, a piece of history, and culture. This is the special highlight that Lux Cruises Group aims to bring to its guests, creating a memorable culinary journey.
Discover the Essence of Vietnamese Cuisine
Through this project, Lux Cruises Group seeks not only to introduce Nam Dinh’s Pho as a delicious dish but also as a cultural symbol, a part of heritage that needs to be preserved and developed. The project is not merely a business endeavor but also a part of Lux Cruises Group’s mission to honor cultural values and elevate Vietnamese cuisine to the world stage.
Come to Lux Cruises Group, where you will savor the rich flavors of Nam Dinh’s Pho amidst natural wonders, experiencing the unique fusion of tradition and modernity. This is how Lux Cruises Group honors Vietnamese Pho, bringing the essence of national cuisine to guests from all over the world, contributing to the preservation and promotion of Vietnamese cultural heritage.
