Sustainable Vietnam by Lux Travel DMC®: From Quiet Luxury to Invisible Luxury
In a world where luxury is no longer defined by excess, Lux Travel DMC® is rewriting Vietnam’s travel story — one that celebrates heritage, sustainability, and soulful experiences.
As Vietnam’s VitaGreen 2025 and Vietnam Tourism Award 2025 winner, this pioneering member of LuxGroup® brings two decades of mastery in bespoke, responsible, and art-inspired journeys to the global stage at WTM London 2025.
From Quiet Luxury to Invisible Luxury
From Quiet Luxury to Invisible Luxury, the new generation of global travelers is moving away from material display and toward investments in health, wisdom, and emotional wellbeing.
Luxury no longer lives in a logo — it resides in a state of being: strong, serene, and enlightened.
Invisible Luxury is the new pinnacle — a form of elegance that cannot be seen, only felt.
This philosophy lies at the heart of Lux Travel DMC®: Luxury is Culture – Delivering Happiness.
Here, sustainability is not a buzzword but a lifestyle, a celebration of connection between people, place, and purpose. Vietnam, with its harmony of nature, heritage, and humanity, provides the perfect canvas for this new invisible luxury.
Low-Carbon, Net-Zero Journeys Across Vietnam
For 2026, Lux Travel DMC® unveils a visionary collection of low-carbon and net-zero tours, each designed to minimize footprint while maximizing emotional depth.
• Hanoi & Ninh Binh: Explore the thousand-year-old capital and its sacred countryside by electric car or bicycle. Stay in boutique colonial villas, and engage with artisans reviving centuries-old crafts in Bat Trang and Van Phuc villages.
• Ha Long & Lan Ha Bays: Sail on Heritage Bình Chuẩn® or Emperor Cruises®, solar-assisted “floating museums” where each cabin tells a story of Vietnamese art, history, and craftsmanship.
• Hue & Hoi An: Drift along the Perfume River or Thu Bon on eco-electric sampans, dine in restored royal gardens, and meet master artisans preserving imperial legacies.
• Nha Trang & The Central Coast: Explore the turquoise coastline aboard Amiral Cruises for Presidents®, blending ocean adventure with marine conservation and the scientific heritage of Dr. Alexandre Yersin.
• Saigon & The Mekong Delta: Immerse yourself in life on the river through Vietnam Waterways® itineraries — from floating markets to cacao plantations — powered by low-emission transport and local connection.
• Phu Quoc & Con Dao: Discover island sanctuaries where coral protection, reforestation, and barefoot luxury coexist — the purest expression of invisible luxury.
“Luxury today means harmony — with nature, with culture, and with one’s inner self,” says Dr. Phạm Hà, Founding President & CEO of LuxGroup®. “We aim to create happiness through authenticity and sustainability — where every moment of beauty leaves no footprint behind.”
Vietnam’s Tourism Renaissance: Easier, Faster, Greener
Vietnam is entering a new golden age of connectivity and sustainability.
With the new 90-day e-visa policy for over 80 nationalities, expanded direct flights from London, Paris, Frankfurt, and Rome, and upgraded coastal highways and cruise ports, the country is redefining travel convenience.
“From UNESCO-listed heritage towns to hidden mountain sanctuaries, accessibility and sustainability now travel hand in hand,” says Ms. Huyen Nguyen, Business Development Manager at Lux Travel DMC®. “We’re proud to connect the world with the real Vietnam — authentic, artistic, and alive.”
Exclusive Partner Benefits: Two Decades of Trust
At WTM London 2025 (Booth N10–420), Lux Travel DMC® welcomes travel professionals and tour operators to meet Vietnam’s most experienced sustainable travel experts in person.
As a Travelife Certified company with 20 years of proven excellence, Lux Travel DMC® offers unmatched insider access and partnership benefits:
• Tailor-made sustainable and luxury programs across Vietnam, Cambodia, Laos, Thailand, and beyond
• Dedicated European sales representation for real-time trade support
• Exclusive benefits and co-marketing collaboration
• Access to signature LuxGroup® experiences, including:
• Heritage Cruises Bình Chuẩn® and Emperor Cruises® – art-inspired boutique ships
• Lux F&B® – fine-dining heritage restaurants celebrating Vietnamese flavors
• Lux Art Collection® – immersive art and cultural experiences curated by collectors and historians
Join the Sustainable Vietnam FAM Trip 2026
Registration opens at WTM London for the 12-day Sustainable Vietnam FAM Trip (June 16–30, 2026) — a once-in-a-lifetime journey for travel professionals to experience Vietnam’s authentic and regenerative beauty.
The itinerary features off-the-beaten-path destinations, hands-on workshops with artisans and ethnic communities, eco-luxury accommodations, and experiences designed to inspire a deeper connection with Vietnam’s culture, people, and nature.
“Our Sustainable FAM Trip is not just a familiarization tour,” says Ms. Huyen. “It’s a transformation — a chance to understand how luxury and responsibility can coexist beautifully.”
Legacy, Luxury, and the Art of Happiness
Two decades after its founding, Lux Travel DMC® continues to lead Vietnam’s transformation from an emerging destination to a model of sustainable luxury.
As part of LuxGroup®, the country’s leading luxury travel ecosystem, it connects heritage and humanity, culture and consciousness — proving that the future of travel is not about possessions, but about purpose.
For Lux Travel DMC®, every journey is more than travel.
It’s a story that stays.
Meet Lux Travel DMC® at WTM London 2025
📍 Booth N10–420, ExCel London, November 4–6, 2025
📩 Contact: Ms. Huyen Nguyen – Business Development Manager
📧 bd1@luxtraveldmc.com | 📱 WhatsApp: +84 979 040 924
🌐 www.luxtraveldmc.com