Berlin, March 2026 – At a time when the global luxury travel sector is recalibrating toward efficiency, sustainability, and trusted partnerships, Vietnam-based LuxGroup is making a decisive move. At ITB Berlin (Hall 26, Booth 311a), the group will officially launch luxtraveldmc.asia, a purpose-built B2B digital platform designed exclusively for professional travel partners worldwide.
The platform goes live from 3–5 March 2026, signalling what industry observers describe as one of LuxGroup’s most significant strategic pivots in two decades: a clear separation between consumer-facing retail channels and a dedicated trade-first ecosystem.
A Platform Designed for the Way Travel Professionals Actually Work
Unlike traditional DMC websites that function primarily as marketing brochures, luxtraveldmc.asia is engineered as a working sales environment. It enables verified partners—luxury travel advisors, tour operators, wholesalers, and event planners—to access:
- Curated luxury hotels and boutique resorts
- River and sea cruises, private yachts, and charter experiences
- Immersive cultural journeys across Vietnam, Laos, Cambodia, Myanmar, Thailand, and emerging Asian destinations
- Integrated image libraries and media-ready editorial content
- Real-time programme updates and selected trade pricing visibility
- Structured training resources and market intelligence
Available in English, French, German, Spanish, and Italian, the multilingual interface reflects LuxGroup’s growing European and Middle Eastern trade footprint.
“Our objective is simple,” says Dr. Phạm Hà, Founding President & CEO of LuxGroup®. “Empower premium travel professionals to design Asia with confidence, cultural depth, and operational precision.”
Sustainability as a Sales Strategy
A distinctive feature of the platform is its embedded Green Education Tours and curated FAM programmes, allowing advisors to directly experience responsible tourism products before selling them.
Rather than competing on price, LuxGroup positions education as the primary driver of premium conversion. Advisors who complete training pathways may qualify as Certified Luxury Asia Travel Specialists, reinforcing long-term trade credibility.
This approach aligns with LuxGroup’s broader 2030–2045 strategy—balancing digital transformation with environmental responsibility and cultural preservation.
Spotlight on Vietnam’s River–Sea Renaissance
The platform also introduces partners to one of Southeast Asia’s emerging luxury segments: premium Saigon River cruising aboard Amiral Cruises for Presidents.
Operating in southern Vietnam, the brand forms part of the group’s Vietnam Waterways® vision—an initiative to reposition Vietnam’s rivers and coastline as narrative-driven luxury corridors. From Ho Chi Minh City to heritage-linked waterways, river–sea tourism is becoming an increasingly compelling alternative to land-based itineraries.
ITB Berlin: A Launchpad for Global Sales Recruitment
Beyond the platform debut, ITB Berlin 2026 will serve as a recruitment hub for experienced B2B sales representatives in high-growth regions including:
- The Middle East
- Eastern Europe
- Portuguese-speaking markets
LuxGroup is building a decentralized, digitally connected global sales network—integrated directly into the new platform—to enhance response speed, trade engagement, and localized market intelligence.
Growth With Discipline
Despite ongoing geopolitical and economic uncertainty, LuxGroup is targeting double-digit growth in 2026. Leadership emphasizes that scalability will be trade-led, digitally enabled, and ESG-aligned.
luxtraveldmc.asia represents not just a website launch—but the operational foundation for LuxGroup’s next phase of global expansion.
About LuxGroup
Founded in Vietnam, LuxGroup® is a sustainability-driven luxury travel group specializing in high-end experiential travel across Asia. With more than 20 years of industry expertise, the group operates across destination management, luxury river and sea cruising, and bespoke cultural journeys. Its philosophy integrates responsible tourism, heritage preservation, and long-term professional partnerships within the global travel