Resolution 68: A Launchpad for Tourism Enterprises to Break Through by Minh Chau
(DDDN) With policies that encourage investment, digital transformation, and innovation, Resolution 68 paves the way for Vietnam’s tourism industry to thrive and contribute significantly to the nation’s economic growth.
Dr. Pham Ha – Chairman of LuxGroup – asserts that Resolution No. 68-NQ/TW, issued by the Politburo on May 4, 2025, marks a historic milestone in Vietnam’s economic policymaking. For the first time, the central role of the private sector is formally recognized in building an independent, self-reliant, integrated, and sustainable economy. “It represents a breakthrough in both mindset and policy, showing strong trust from the Party and State in the business community—especially in national entrepreneurs who not only drive economic growth but also create value and serve the nation,” Pham Ha emphasized.
According to him, the biggest obstacle facing Vietnamese businesses in the past was a lack of institutional trust, along with a fear of accountability in governance. “In many cases, businesses have been treated as subjects to be controlled rather than partners to be supported.” This, coupled with inconsistent policies and burdensome administrative procedures, created a challenging environment for private enterprises to flourish.
However, to turn ambition into reality, the LuxGroup CEO believes that more concrete, practical, and liberating actions are required. “The regulatory framework must truly ‘unshackle’ the private sector, particularly in emerging fields such as luxury cruising, green tourism, technology, and digital transformation.” Such reforms would empower tourism businesses to adopt new technologies, elevate customer experience, and expand their market presence.
Citing Adam Smith’s theory from more than two centuries ago—that private enterprise is the foundation of national wealth—Pham Ha linked this philosophy to the century-old legacy of Vietnamese industrialist Bach Thai Buoi, who championed national entrepreneurship and economic independence.
“We believe that with the right institutional support and policy trust, even the smallest companies can become ‘mighty minis.’ They will not just conduct business, but fulfill a mission—to serve the homeland, preserve heritage, and spread the spirit of Vietnam to the world,” said Pham Ha.
He also stressed that to truly implement Resolution 68, Vietnam needs to establish a national steering committee on private sector development, ensure transparent oversight mechanisms, and build a fair, enabling policy ecosystem. This is the only way the private sector can become a true pillar of a strong and prosperous Vietnam.
From the enterprise side, Pham Ha calls on businesses to proactively enhance their operational capabilities and competitiveness. “Enterprises must rise to the responsibility of being the ‘most important driving force’ of the economy,” he said. For tourism enterprises, this is a golden opportunity to leverage preferential policies, accelerate digital transformation, develop innovative products, and strengthen inter-sectoral linkages—not only to contribute to GDP but also to stimulate growth across related industries.
He emphasized that tourism businesses must act decisively—ensuring transparency in taxation and financial compliance, embracing innovation, and co-developing smart tourism solutions. Crucially, businesses must focus on sustainable strategies that highlight local cultural identity while catering to increasingly diverse global travelers.
In addition, Pham Ha advocates for enhanced public-private partnerships and joint projects between businesses and local authorities to improve tourism infrastructure and destination branding. These collaborative efforts are essential to elevating Vietnam’s tourism stature on the world stage.
“Resolution 68 is not just a strategic directive. It is a national call to action—awakening the entrepreneurial spirit, civic responsibility, and aspiration to rise among millions of Vietnamese enterprises. The tourism sector must lead this journey, joining hands to help Vietnam enter a new era of global integration and sustainable development,” he concluded.
By Minh Chau
