Vietnam’s First Boutique Cruise Line™ Sets Sail Toward Glory at the 2025 Travel + Leisure Luxury Awards
Vietnam’s First Boutique Cruise Line™, Lux Cruises Group, is charting an extraordinary course through the world of luxury travel. With two of its signature brands – Emperor Cruises and Heritage Cruises – nominated for the prestigious Travel + Leisure Luxury Awards Asia Pacific 2025, the group stands as a proud testament to Vietnamese craftsmanship, culture, and world-class hospitality. These nominations are not just accolades—they are a call to recognize and celebrate Vietnam’s rise as a premier luxury cruising destination.
Emperor Cruises: A Regal Journey Through Time
Stepping aboard Emperor Cruises is akin to stepping into a gilded chapter of Vietnamese history. Inspired by the opulent lifestyle of Emperor Bảo Đại, Vietnam’s last monarch, every journey is steeped in nostalgia, elegance, and imperial charm. Each vessel in the Emperor fleet is a floating palace, complete with hand-painted artworks, curated antiques, and lavish suites that echo the sophistication of the 1930s.
The latest jewel in the crown, the Emperor Cruises Legend Nha Trang, redefines luxury on the water. This 99-guest ultra-premium yacht offers intimate day explorations and indulgent sunset cocktail and dinner cruises across the dazzling seascapes of Nha Trang Bay—a sanctuary of emerald waters, coral-rich islands, and sun-drenched tranquility.
Heritage Cruises: Where Art Meets the Ocean
Drawing deep inspiration from the pioneering spirit of Bạch Thái Bưởi, the father of Vietnamese shipping, Heritage Cruises is a heartfelt tribute to the nation’s maritime legacy. Aboard Heritage Binh Chuan Cat Ba Archipelago, guests are invited to immerse themselves in the soul of Vietnam – sailing through the mystical Gulf of Tonkin, where legends and limestone mountains rise from the sea.
Each suite is a gallery in itself – adorned with curated artworks from the LuxArts Collection, where the stories of Vietnam unfold through brushstrokes and colors. Guests can savor authentic regional cuisine, unwind on expansive sun decks, and experience artful storytelling that reveals the cultural depths of the country’s northern coastline.
A Symphony of Service, Sustainability, and Sophistication
Both Emperor Cruises and Heritage Cruises embody the gold standard in personalized service—where butlers anticipate every need, and each journey is crafted to individual tastes. All-inclusive fine dining, curated shore excursions, and cultural performances are seamlessly woven into every itinerary.
But beyond luxury, these brands are stewards of the sea. With a firm commitment to sustainability, Lux Cruises Group leads the charge in green cruising—minimizing plastic use, supporting local artisans, protecting marine ecosystems, and contributing to responsible tourism that benefits both travelers and the communities they touch.
Accolades That Speak Volumes
Their nominations for the Travel + Leisure Luxury Awards Asia Pacific 2025 are the latest in a stream of international recognition. Emperor Cruises has already earned its place among the world’s elite, previously nominated as the World’s Best Boutique Cruise Line 2024. Meanwhile, Heritage Cruises has captured the hearts of travelers and critics alike, with honors including the Luxury Lifestyle Awards 2024 and Tripadvisor’s Traveler’s Choice Awards 2024.
These accolades underscore a consistent commitment to excellence, creativity, and cultural authenticity that places Vietnamese cruising on the global luxury map.
Embark on Vietnam’s Most Refined Voyages
For the modern explorer who seeks more than just a destination, Lux Cruises Group offers a passage into the poetic beauty of Vietnam. Whether gliding past the iconic karsts of Halong Bay, discovering the lesser-known splendor of Cat Ba, or basking in the coastal allure of Nha Trang, these curated voyages are as much about inner discovery as they are about outer beauty.
Cast Your Vote: Elevate Vietnam’s Place on the Luxury Stage
As Emperor Cruises and Heritage Cruises set their sights on the Travel + Leisure Luxury Awards 2025, your vote can make a meaningful difference. By choosing to support these homegrown luxury pioneers, you help spotlight Vietnam’s place among the finest travel experiences in the world.
Cast your vote today at the official Travel + Leisure voting page, and select Emperor Cruises and Heritage Cruises in their respective categories. Let your voice help elevate a legacy of elegance, authenticity, and innovation.
Let the journey begin. With Lux Cruises Group, luxury is not just about where you go—it’s about how you feel along the way. Set sail into a world of art, culture, and refined discovery. Vietnam awaits.
