Vietnam’s Lux Cruises Group Makes Waves On The World Stage
The country’s first boutique cruise line earns landmark nomination for Asia’s Leading Cruise Line 2025 at the 32nd World Travel Awards.
NHA TRANG, VIETNAM | May 3, 2025 – A decade after setting sail with a bold vision rooted in heritage and artistry, Lux Cruises Group has been nominated for Asia’s Leading Cruise Line 2025 by the prestigious World Travel Awards (WTA)—often hailed as the “Oscars of the travel industry.”
This historic nomination marks more than just a first for Lux Cruises Group—it’s a first for Vietnam. Never before has a Vietnamese cruise line competed at this level, rubbing shoulders with the region’s most storied fleets. And yet, with characteristic elegance and quiet confidence, Vietnam’s First Boutique Cruise Line™ has arrived.
At the helm is Dr. Phạm Hà, a visionary entrepreneur inspired by the legacy of Bạch Thái Bưởi—Vietnam’s “King of Cruise Ships.” What began as a dream to revive national maritime pride has blossomed into a globally acclaimed brand, offering floating experiences where luxury, legacy, and landscape intertwine.
“This isn’t just a nomination—it’s a celebration of Vietnamese soul,” Dr. Hà reflects.
“It affirms that luxury can be authentic, sustainable, and deeply personal.”
Where Heritage Sets Sail
From the imperial romance of Emperor Cruises to the cultural narratives of Heritage Cruises, and now the stately grandeur of Amiral Cruises for Presidents, Lux Cruises redefines seaborne sophistication. Each vessel is a boutique masterpiece—floating museums, five-star sanctuaries, and vessels of Vietnamese storytelling in motion.
The Group’s flagship in Nha Trang, Emperor Cruises Legend, accommodates 99 guests in royal splendor. Inspired by Vietnam’s last emperor, this ship is a living ode to golden-age elegance—where lacquer art, fine cuisine, and panoramic seascapes unite in a journey of the senses.
Whether cruising through the mythical karsts of Halong Bay, the jade waters of Lan Ha, or the sun-drenched shores of Nha Trang, every itinerary is handcrafted—immersive, slow, and soul-stirring.
Sustainable by Design, Purposeful in Practice
More than beautiful on the outside, Lux Cruises is also a leader in green cruising. The Group’s sustainability ethos is embedded into every deck and detail:
• Zero-waste dining initiatives
• 30% energy savings through smart design
• A mission to become net-positive by 2030
Their impact goes beyond carbon footprints—reviving cultural legacies, empowering local communities, and telling Vietnam’s stories with finesse.
With eight vessels in operation and a vision to field 30 cruise ships by 2045, Lux Cruises is crafting Asia’s most elegant, ethical cruise ecosystem—proudly made in Vietnam, for the world.
A Vote for Vietnam
This WTA nomination represents a collective milestone—not just for Lux Cruises, but for Vietnamese excellence in luxury tourism. Supporters across the globe are invited to cast their votes and put Vietnam on the map of elite cruising.
Voting Closes August 31, 2025
Vote Now for Lux Cruises Group: https://www.worldtravelawards.com/profile-45737-lux-cruises-group
About Lux Cruises Group
Founded in 2014 by Dr. Phạm Hà, Lux Cruises Group is Vietnam’s pioneering boutique cruise brand, offering elegant, culturally immersive voyages across the country’s most stunning waterscapes. Through its signature brands—Heritage Cruises, Emperor Cruises, and Amiral Cruises for Presidents—the Group has become synonymous with refined, sustainable exploration.
Guided by a deep respect for Vietnam’s heritage and a passion for innovation, Lux Cruises Group crafts journeys where every moment is a tribute—to the sea, to the land, and to the art of timeless travel.
