World Travel Awards 2024: A Year of Celebrations Culminating in Madeira, Portugal
The World Travel Awards (WTA) 2024 has been a year-long celebration of excellence, recognizing the pinnacle of achievement in the travel and tourism industry. As the journey culminates in the Grand Final on November 24, 2024, in the stunning Madeira archipelago, anticipation is at an all-time high for the most prestigious evening in global travel.
This year, LuxGroup shines with four nominations: Lux Travel DMC as the World’s Leading Luxury Tour Operator and Destination Management Company (DMC) 2024, and Lux Cruises Group as the World’s Leading River Cruise Company and World’s Leading Small Cruise Ships. Reflecting on the nominations, Dr. Pham Ha, Founder and CEO of LuxGroup, remarked: “We are not chasing quantity but quality this year, with sustainability as our priority for 2025.”’
A Global Celebration of Excellence
The WTA 2024 journey has been a whirlwind of festivities, kicking off in Berlin and traveling through Dubai, St. Vincent & The Grenadines, the Philippines, and Kenya. Each regional gala brought together industry leaders, innovators, and visionaries, showcasing the diversity and brilliance that defines global travel.
- Berlin: Europe’s event highlighted sustainable travel trends and celebrated excellence among its leading destinations and brands.
- St. Vincent & The Grenadines: A Caribbean-themed gala honored the natural beauty and warmth of the region, a paradise for eco-luxury travelers.
- The Philippines: Asia’s gala showcased the region’s enduring appeal with world-class hospitality and cultural richness.
- Dubai: The Middle East’s celebration combined luxury and cultural heritage, uniting the region’s most prestigious travel brands.
- Kenya: Africa’s event spotlighted eco-tourism, safaris, and heritage, underscoring the continent’s vibrant travel industry.
These events were not just celebrations but a reflection of how travel continues to evolve, adapt, and inspire.
The Grand Finale in Madeira
Madeira, Portugal, renowned for its breathtaking landscapes, subtropical climate, and rich culture, is the perfect stage for the WTA Grand Final. Often crowned “Europe’s Leading Island Destination,” Madeira continues to enchant travelers with its unparalleled beauty and unique offerings.
On November 24, 2024, the travel industry’s finest will gather in Madeira to celebrate extraordinary achievements across categories such as leading airlines, hotels, resorts, tour operators, and cruises. The evening promises to be a spectacular affair, uniting leaders and innovators in a celebration of global excellence.
Madeira: Europe’s Dream Destination
In recent years, Madeira has transformed into one of Europe’s most sought-after travel destinations. Known for its lush scenery, thrilling outdoor activities, and vibrant traditions, the island offers a perfect blend of adventure and relaxation.
Natural Beauty and Adventure
Madeira’s diverse geography is a paradise for nature lovers. Towering mountains, dramatic cliffs, and verdant valleys provide endless opportunities for exploration. The island’s iconic “levada” walking trails, winding through ancient forests and alongside waterfalls, are a must for hikers. Year-round mild weather ensures that outdoor activities like paragliding, diving, and dolphin-watching are always on offer.
Sustainability at the Core
As a leader in sustainable tourism, Madeira has implemented eco-friendly initiatives to protect its unique environment. From preserving marine life to maintaining the integrity of its trails, the island has become a haven for eco-conscious travelers.
Cultural and Culinary Richness
Madeira’s capital, Funchal, is a hub of history, culture, and gastronomy. Visitors can explore its cobbled streets, vibrant farmers’ markets, and historic landmarks. The local cuisine, including espetada (meat skewers), lapas (limpets), and black scabbardfish with banana, reflects the island’s unique flavors. Pair these dishes with Madeira wine, a fortified wine with over 500 years of history.
Adventure Meets Serenity
From the glass-bottomed Cabo Girão Skywalk to swimming in the volcanic rock pools of Porto Moniz, Madeira offers a perfect balance of thrill and tranquility. Its botanical gardens, cultural festivals, and breathtaking coastal views make it a destination that caters to every traveler.
The Road Ahead for Travel Excellence
As the WTA 2024 Grand Final approaches, the travel industry eagerly awaits the announcement of this year’s winners. For nominees like LuxGroup, the recognition is a testament to their commitment to innovation, excellence, and sustainability.
Madeira, with its timeless beauty and cultural vibrancy, sets the stage for a night of celebration, inspiration, and the promise of what lies ahead for global travel. The island’s rise as a premier destination reflects the values of the World Travel Awards—excellence, sustainability, and the power of travel to connect and inspire.
Whether as a nominee, attendee, or visitor, Madeira offers an unforgettable experience. For those attending the WTA Grand Final, the evening will be more than an awards ceremony—it will be a journey through one of Europe’s most captivating destinations.
