Secret Kẻ Chợ Hotel Hanoi: A Secret Hideaway by LUX Hotels and Resorts™

Nestled in the heart of Hanoi’s bustling Old Quarter, Secret Kẻ Chợ Hotel Hanoi is a serene sanctuary that pays tribute to the city’s vibrant history while embracing the spirit of sustainable, boutique luxury. As a proud member of LUX Hotels and Resorts™ and the Secret Hideaways collection, this hotel is a celebration of heritage-driven hospitality, meaningful design, and purposeful travel.

The name Kẻ Chợ — an ancient poetic name for Hanoi — reflects the city’s past as a flourishing market town and cultural crossroads. Today, Secret Kẻ Chợ reawakens that spirit, inviting travelers to slow down, explore, and connect with the soul of the city. This is not just a place to stay — it’s where stories live and legacies blossom.

At LUX Hotels and Resorts™, we believe that staying boutique isn’t just a preference — it’s a philosophy. It means choosing authenticity over uniformity, connection over convention, and sustainability over excess.

Secret Kẻ Chợ Hotel Hanoi brings this vision to life. Behind its heritage façade, the hotel features 50 thoughtfully appointed rooms, each offering unique views of Hanoi’s historic rooftops, tranquil courtyards, or the poetic flow of the Red River. These are more than views — they’re glimpses into a living, breathing city rich with culture, memory, and meaning.

Each room is designed with natural materials, handcrafted touches, and Vietnamese artistic expressions, offering guests comfort infused with cultural depth. Every corner tells a story, and every moment invites reflection.

The Secret Hideaways collection was born in 2021 in Pu Luong, Thanh Hoa — Vietnam’s first literary retreat in nature, inspired by the poem Tây Tiến. In 2025, Secret Kẻ Chợ became the next chapter, taking the vision from mountains to city — from poetry in nature to poetry in the heart of Hanoi.

Guests at Secret Kẻ Chợ are invited to:

• Experience authentic cultural moments rooted in local traditions.

• Discover curated experiences with Hanoi’s artisans, historians, and chefs.

• Embrace mindful living through eco-conscious hospitality and restored architecture.

Secret Kẻ Chợ Hotel Hanoi rests on three pillars:

• Heritage: A restored historical structure showcasing traditional Vietnamese aesthetics — from hand-carved woodwork to patterned tile floors.

• Sustainability: Green systems, repurposed materials, zero single-use plastics, and responsible sourcing reflect our commitment to the planet.

• People: We support local communities through meaningful employment, partnerships, and cultural storytelling that empowers local voices.

By staying at Secret Kẻ Chợ, guests become part of a growing movement that values purpose as much as pleasure. Here, you:

• Sleep in a place where merchants once traded stories and silk.

• Dine on dishes passed down for generations.

• Walk streets echoing with poetry, trade, and tradition.

• Contribute simply by choosing a stay that gives back.

Secret Kẻ Chợ is not about extravagance — it’s about essence. It’s a place where luxury and sustainability exist in harmony, where comfort comes with meaning, and where your journey leaves behind something lasting.

This is Vietnam’s First Luxury Sustainable Boutique Hotel™ at its finest.

This is Secret Kẻ Chợ Hotel Hanoi.

Stay Boutique. Stay Connected. Leave a Legacy.

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