Skip to content Skip to footer
HISTORY OF LUXGROUP

About Us

We Specialize In

TRANSPORTATION
70%
HOSPITALITY
80%
CRUISES
90%
TOUR OPERATOR
95%

Our Vision

Asia’s leading luxury travel and tourism company, hospitality, food and beverage provider, and cruise operator.

Our Vision

Asia’s leading luxury travel and tourism company, hospitality, food and beverage provider, and cruise operator.

Our Mision

For our Customers: To provide special experiences
For our Employees: To grow both personally and professionally
For our Customers: To provide special experiences
For our Employees: To grow both personally and professionally
For our Partners/Investors: To establish a win-win partnership with mutual benefits and growth for both.
For Communities: To create better places for people to live in and visit.

Our Core Value

#Touchinghearts is a philosophy that motivates and drives the Lux group to grow continuously.

Our Core Value

Delivering Happiness # Deliveringhappiness is a philosophy that motivates and drives the LuxGroup to grow continuously.

Our partners

If you want to travel fast, travel alone. If you want to travel far, travel together. We travel with our partners sharing a long term-vision
If you want to travel fast, travel alone. If you want to travel far, travel together. We travel with our partners sharing a long term-vision for a win-win partnership. Our strategy of growth is to acquire and merge niche companies and create small businesses to run and operate under the auspices of the LuxGroup.

The Lux Story

From just one person in 2005, our founder Pham Ha, with many years’ experience in the tourism industry
Found in 2005 by CEO Pham Ha, with many years’ experience in the tourism industry, one laptop and one company, and a passion to provide unique travel experiences to luxury travellers to Vietnam, the LuxGroup now has a range of brands with 200 staffs, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia.

Our People

The LuxGroup was built to last using the 5Ps: Passion, Purpose, People, Planet and Profit. Our own people make the LuxGroup shine
To delivering happiness, the LuxGroup was built to last using the 5Ps: Passion, Purpose, People, Planet and Profit. Our own people make the LuxGroup shine. We create a happy workplace for our people to grow personally and professionally. We respect Confucianism’s five constant virtues, including Kindness, Righteousness, Uprightness, Wisdom, and Faithfulness.
LEADING IS SERVING

Meet Our Team

Acting as LuxGroup, we welcome new concepts and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, mergers and acquisitions opportunities.

Pham Ha

CEO & Founder

Huong Do

COO of Lux Cruises

Doan Van

Managing Director of Lux Travel
20 YEARS OF INNOVATIONS

Our Brands

We have many brilliant ideas and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, and acquisitions opportunities.

Lux Travel DMC (www.luxtraveldmc.com) –  Award-wining travel experts in the art of travel in Asia

Luxury Travel (www.luxurytravel.vn) – Vietnam’s first luxury tour operator for both domestic and outbound travel and tourism.

LuxuryTravels.Asia – for premium travel professionals who want to sell Asia

Adventura Travel (www.adventuratravel.com) – for active travel, adventure travel, voluntourism

Lux Cruises – Vietnam’s First Boutique Cruise Line ™

Emperor Cruises

Vietnam’s first five-star all-inclusive cruises with butler and limo services in Bai Tu Long Bay, Halong Bay, Nha Trang and Phu Quoc.

Heritage Cruises and Expeditions

Vietnam’s first boutique cruises bring heritage alive. Our small ships, with between 20 and 200 cabins, offer authentic and unique cruising experiences in the Gulf of Tonkin, on the Red River and along the coast of Vietnam, from Vietnam to Cambodia.

  • Discover Halong
  • Discover Nha Trang
  • Travel Daily

Secret Hideaways www.secret-hideaways.com Vietnam’s first designed wellness retreat inspired by poetic nature with 35 thatched bungalows, Pu Luong’s true hideaway, tranquil and remote magnificent location. As Secret Hideaways offers an authentic curated Thai and Vietnamese experiences, reflected in architecture, design, decoration, food, spa, excursions.

Theluxers.com:  Collectors-artisans-hosts- yachts-cruises-suites-villas-houses-hotels and resorts

Egelant Hotels and Resorts

We seek the opportunity to invest and joint-venture with partners who share our passion and values.

Tourism-Works.com – where happiness begins

Leverage your professional network, and find employment in the tourism industry

LuxTransCo – luxury transportation fleet ranging from sedan cars to limousines and full-sized coaches in Vietnam.

Lux Gallery/Pham Luc Museum

The richest collection of artworks by the Picasso of Vietnam: Pham Luc. Others famous contemporary artists include Le Dinh Quy, Thanh Chuong, Pham Ha Hai, Bui Hung Hung… as well as Indochine painters such as Nghiem – Lien-Sang-Phai, Pho- Thu -Luu -Dam, Tri- Lan- Van-Can.

The LuxGroup has been featured in the Robb Report, Forbes Vietnam, TTG Asia, TTG Luxury, Travel Weekly USA, Heritage Inflight Magazine of Vietnam Airlines, Timeout, The Guide…

Acting as LuxGroup Holdings, we have many brilliant ideas, welcome new concepts and are inviting investment in our new projects, such as cruise ships, hotels and resorts, real estate, e-commerce, human resources in the tourism sector, start-ups, mergers and acquisitions opportunities. Currently we are looking for investors interested in cruises, boutique hotels and resorts. Using our extensive expertise, we can also build river and ocean cruise ships for rent in Vietnam, Cambodia and Myanmar.

LuxGroup

Lux Travel (Lux Travel Dmc, Luxury Travel, Lux Mice, Adventura Travel)

Lux Cruises (Emperor Cruises and Heritage Cruises)

Lux Arts (Lux Gallery, Maison des Arts, Pham Luc Museum, The Heritage Show)

Lux Hospitality (Lux, LuxStay, Lux Lodge, Lux Hotels, Lux Hotels & Resorts, Luxwell Retreats, Secret Hideaways)

Lux Media (Discover Vietnam, Discover Halong, Discover Halong, Traveldaily.com.vn)

Lux Trade and Invest (Lux Building, Lux Lands, Trade, Services, E-commerce (theluxers.com))

Lux Talents (tourism-works.com)

Lux Edu (LuxUni, Lux School)

Lux Transportation (Luxtransco, Lux Limo, Luxair)

Lux Restaurants, Bars and Cafes (Emperor Restaurant, Can Chanh Palace, L’Indochine Restaurant, Le Tonkin Restaurant, Locavore, 1948, Lux Grand Cafe)

LuxGroup was founded in 2005 by Mr. Pham Ha, a passionate traveler and entrepreneur. We put U first, and at the center of everything we do, just for you. LUX stands for the Leading in luxury, Unique difference, Xperiences which Wow the Most Sophisticated Travelers. LuxGroup is a group of small giants becoming one of the best private economic groups in Vietnam, rather than the biggest.

We aim to be one of the greats of workplaces in Vietnam, doing business with kindness. #DeliveringHappiness is the philosophy that motivates and drives LuxGroup to grow continuously. On the voyage to blue seas, LuxGroup brings together the most talented people in the proud journey of success and happiness of the heir of the legacy of the King of Ships: Bạch Thái Bưởi.

Each kind Luxer must be proactive, eager for life-long learning, constantly striving for self-improvement, and must internalize the LuxGroup’s corporate culture and its core values, mission, and vision as the guidelines for that Luxers’ actions in delivering happiness with the 5Ps: Passion, Purpose, People, Planet, and Profit.

Environmental – Social – Governance for sustainable business, our people are our greatest asset. Creativeness and innovation must be constant and continuous to accomplish the goal of “the guest’s rights with 100% customer satisfaction”. This non-stop effort is to ensure sustainable and responsible development of the LuxGroup and bring future generations a better life. We elevate the values of Vietnam’s heritage for authentic and unique travel experiences.

Touching hearts to win over luxury travelers. All of our teams are customer-centric, working for customers, and thus, contributing to LuxGroup’s happiness and success. With the utmost respect for discipline, LuxGroup corporate culture, in doing business with kindness – a culture of professionalism, high – performance, respect, trust, integrity, caring, and sharing, is built and inspired from the noble nationalist entrepreneur: “Kindness, Righteousness, Uprightness, Wisdom, and Faithfulness” with 10 regulations.

To instill and reinforce the core values and “7-day transformation in serving heartily and #deliveringhappiness”. At LuxGroup, each employee considers the Group a second home, a place to engage and spend the majority of each day to live and work. In any role and any position, we are proud to be a member of LuxGroup and proud of our Luxers who have good attitudes, skills and knowledge, and serve our guests from the heart.

Doing Business with Kindness and #DeliveringHappiness. Passion, Purpose, People, Planet, Profit, and Prosperity.

Founded by Dr. Pham Ha, LuxGroup is an award-winning consortium of small niche companies. As an industry thought leader in luxury and entrepreneurial endeavors, it serves as a holding company accelerating growth and sustainability in Travel, Tourism, Hospitality, F&B, Yacht, Cruise, Agrotourism, Arts, and IT ventures in Asia.

Focusing on people’s experiences and happiness, LuxGroup stands as a collective force of small giants, partnering in a synergistic collection of ventures. Our experienced team provides value to these ventures by deploying decades of expertise, with a relentless focus on entrepreneurship, innovation, and sustainability.

EMPOWERED OWNERSHIP: We empower our brands’ owners and their employees to seek their own success. Through empowerment, we stimulate innovative thinking, efficiency, and results, acting as guardians to offer expertise and leadership whenever necessary.

SUSTAINABILITY EXPERTISE: Following the framework of the UN Sustainability Goals and criteria set by the Global Sustainability Tourism Council, we leverage best practices across our business ventures.

MANAGEMENT ADVISORY: Diligently providing keen, nimble strategic management advisory services to business unit leaders and assembling effective boards for these units to inculcate a culture of success.

EMPOWERED TEAMS: A cornerstone of our success is a team of motivated individuals with strong aptitude, a driven attitude, and 100% alignment with our vision and culture.

GROUP SUCCESS: Success breeds success. By actively sharing best practices across business units, we not only inspire and ideate but also reinforce LuxGroup’s value proposition.

VALUES-BASED FUN: Fun is an integral part of our organizational essence, enabling leaders and teams to sustain hard work pressure, stay fresh, enjoy the ride, and maintain perspective.

Experiential travel and hospitality are ALL ABOUT PASSION: Difficult to quantify but critical for success, passion fuels tenacious persistence in everything we do. Discover more at https://www.luxgroup.vn.

 

Clients

Our Clients

We help more than 20,000 global clients every year.