Dr. Pham Ha: Elevating Art and Cuisine Through Sustainable Cruises and the Vị Restaurant & Cafe Brand
Vietnamese art, cuisine, and cultural heritage are increasingly intertwined and developed sustainably, with regional identity and culture brought to the fine dining table. One of the pioneers in the movement to combine art, cuisine, and cultural heritage is Dr. Pham Ha, the founder of LuxGroup. Through his cruise projects and culinary brand, he has created extraordinary experiences for international travelers, bringing Vietnamese heritage and culture to the world. Art cruises such as Emperor Cruises and Heritage Cruises have quickly become symbols of creativity, luxury, and heritage preservation. At the same time, the culinary brand Vị continues to assert its position by combining the essence of fine dining with sustainable development.
The Journey of Connecting Art and Cuisine Through Lux Cruises
Lux Cruises Group introduced Vietnam’s first boutique-style art cruises, including Emperor Cruises and Heritage Cruises, where travelers not only explore destinations but also embark on a journey through art and cuisine. The onboard restaurants like Cần Chánh, Le Tonkin, and L’Indochine are famous for their fusion cuisine, blending regional culinary traditions with modern cooking techniques. The dishes are elevated to fine dining standards, offering a sophisticated gastronomic experience.
Guests on the cruises not only enjoy top-tier culinary delights but also have the opportunity to wear traditional attire and immerse themselves in live music that reflects Vietnamese culture. This is part of Dr. Pham Ha’s strategy to provide a multi-sensory experience for international travelers while showcasing Vietnam’s cultural heritage. This combination has earned Lux Cruises a nomination for the “World’s Best Cruise Line for Dining” award.
Amiral Cruises for Presidents: A Journey Through Time
Among his new ambitious projects set to launch in 2025 is Amiral Cruises for Presidents, an art deco-style cruise inspired by the journey of Nguyen Tat Thanh (later President Ho Chi Minh) from Nhà Rồng Harbor, offering a timeless experience on the Saigon River.
The cruise will not only allow guests to explore the beauty of the Saigon River but also take them on a historical and cultural journey through fine dining. Each meal will be a work of art, where dishes are more than just food—they are a storytelling medium connecting diners to profound cultural values. The space on Amiral Cruises for Presidents will honor heritage, blending modern and traditional styles to create a unique and unforgettable experience for guests.
The Vị Brand: Elevating Sustainable Cuisine
Alongside the cruise projects, the culinary brand Vị continues to establish its name in the world of fine dining and sustainable development. Dr. Pham Ha and Dang Trung Dung, the founder of Vị, have partnered to create a brand known not only for its refined culinary experiences but also for its commitment to environmental protection, aiming to earn the Michelin Green Star—a prestigious symbol of excellence in quality and sustainability.
The Vị restaurants and cafes offer exquisite dishes that combine local ingredients with creativity, as part of a long-term strategy to bring Vietnamese cuisine to the global stage. Pursuing the Michelin Green Star is a significant step in Vị’s commitment to sustainability, linking food experiences with culture and nature.
Sustainability as a Core Foundation
Sustainability is a key aspect of Dr. Pham Ha’s strategy. The projects of Lux Cruises Group and the Vị brand focus on environmental protection and cultural preservation. Lux Cruises uses natural, eco-friendly materials, supports local farms, and implements green practices like reducing plastic waste.
Moreover, the culinary spaces on the cruises and in the Vị restaurants are designed to merge art, cuisine, and sustainable development. Each journey not only offers a refined experience for travelers but also contributes to the preservation of Vietnam’s heritage and nature.
The Future of Vietnamese Art and Cuisine
Looking ahead, Dr. Pham Ha plans to continue expanding projects that combine cruises, cuisine, and art. The upcoming Amiral Cruises for Presidents on the Saigon River is one of the standout projects, with the vision to provide a luxury cruise experience coupled with fine dining, set to launch in 2025.
Conclusion
Dr. Pham Ha has shown that blending art, cuisine, and sustainability not only creates unique experiences but also elevates Vietnamese culture on the international stage. Projects like Lux Cruises and the Vị brand offer travelers not just luxury but also symbolize the connection between cultural heritage and Vietnam’s sustainable future.
With his strategic vision and relentless ambition, Dr. Pham Ha is reshaping the world’s perception of Vietnamese cuisine and art, elevating these values to new heights. Amiral Cruises for Presidents and the Vị brand will continue to be symbols of creativity, luxury, and sustainability, leaving a lasting impression on international guests.
