Inspired Journeys for Luxury & Ultra-Luxury Travelers in Vietnam & Asia
By Lux Travel DMC® – A Member of LuxGroup®
“Luxury is Culture – Delivering Happiness.”
In the golden age of experiential travel, luxury and ultra-luxury guests no longer seek mere comfort—they seek emotional resonance, personal meaning, and the sense of being transformed by place and story. Nowhere in Asia is this shift more vividly felt than in Vietnam, a country shaped by 3,000 rivers, 3,260 km of coastline, and a millennia-old river–sea civilization.
This is the essence of Vietnam Waterways®, the visionary national brand created by LuxGroup®. It positions Vietnam as a country of bays, rivers, lakes, beaches, and coastal heritage—where more than 70% of tourism is intrinsically water-based. From the emerald embrace of Hạ Long Bay to the poetic curves of the Perfume River, from the Saigon River’s historic wharves to the mighty Mekong’s nine dragons, Vietnam is a nation best discovered from the water.
For two decades, Lux Travel DMC®, the award-winning luxury tour operator of LuxGroup®, has elevated Vietnam and Asia through curated, handcrafted itineraries—combining heritage, culture, art, wellness, cuisine, and nature into emotional journeys that linger long after the voyage ends.
As Dr. Phạm Hà, Founding President & CEO of LuxGroup®, shares:
“Vietnam Waterways® is our dream of a national brand for river–sea tourism—where every voyage honors 4,000 years of riverine civilization. Luxury must be personal and cultural. We design experiences that carry the soul of Vietnam and the spirit of Asia.”
Below is an inspired portfolio of luxury travel themes—rich, immersive, and beautifully suited for discerning travelers exploring Vietnam, Cambodia, and the broader Asian region.
Culinary Voyages: A Feast on Land and Water
Vietnam’s culinary story is a living masterpiece. Lux Travel DMC® brings guests into the heart of this heritage—through market tours with revered chefs, royal feasts in Huế, private seafood dining on the beaches of Nha Trang, and Michelin-inspired menus aboard Emperor Cruises and Amiral Cruises for Presidents®.
Floating kitchens on the Saigon River, curated wine dinners in Lan Ha Bay, and farm-to-table tastings in the Mekong Delta deepen each traveler’s sensory journey.
Vietnam Waterways®: Aqua Voyages Across a Nation of Rivers and Seas
As the flagship of Vietnam Waterways®, LuxGroup® operates the country’s most diverse and artistic cruise portfolio, offering luxury aqua voyages across its bays, rivers, archipelagos, and coastlines:
• Curated Cruises in the Gulf of Tonkin
Sailing through Hạ Long, Bái Tử Long, and Lan Hạ—UNESCO seascapes of towering limestone karsts—aboard boutique Heritage Cruises and the regal Emperor Cruises brings guests into the poetic heart of northern Vietnam.
• Nha Trang & Central Coast Voyages
The turquoise waters of the South Central Coast offer snorkelling, beach picnics on private islets, champagne sunsets, and exclusive BBQ lunches prepared by onboard chefs.
• Saigon River & Southern Coastline
On the Saigon River, daily discovery cruises, sunset cocktail journeys, and exclusive private charters aboard Amiral Cruises for Presidents® reveal the living history of a city shaped by trade, migration, and maritime culture.
Further south, journeys follow the coastline toward Cần Giờ UNESCO Biosphere Reserve and the river routes connecting Saigon to the Mekong Delta’s lush waterways.
• Mekong River & Cambodia
Between Vietnam and Cambodia, curated Mekong itineraries include floating markets, ancient temples, Khmer arts, and riverside communities—an elegant combination of culture, comfort, and authenticity.
Vietnam Waterways® is not just a set of products—it is a national identity on the water, a story of civilization told through curated travel experiences.
Art, Design & Architecture: Aesthetic Explorations in Asia
For connoisseurs of art and culture, Lux Travel DMC® designs exquisite itineraries featuring private viewings of the Lux Art Collection®, masterclasses with lacquer artisans, architectural walks through Indochine districts, and curated art cruises.
Visits to temples in Cambodia, contemporary galleries in Bangkok, and heritage textiles in Laos enrich the artistic tapestry.
Active & Adventure: Soft Thrills, High Comfort
Asia’s landscapes are an explorer’s dream. Trekking through Sapa’s terraces, kayaking at dawn in Lan Ha Bay, cycling the lantern-lit roads of Hội An, or hiking sacred mountains in Bhutan blends adventure with absolute comfort.
Each activity is curated with private guides, seamless logistics, and luxury touches.
Spa, Wellness & Rejuvenation: Asian Holistic Retreats
Asia’s spiritual and wellness traditions form a sanctuary for the modern traveler. Lux Travel DMC® creates journeys centered on inner renewal—Vietnamese herbal therapies, Lao meditation, Thai healing practices, Balinese rituals, or wellness resorts in Da Nang, Hội An, and Ninh Thuận.
Travel becomes restorative, profound, and personal.
Family, Celebration & Multi-Generational Travel
Families discover joy through private island escapes, cultural workshops, children’s explorer programs, and curated river journeys. Lux Travel DMC® excels in crafting multi-generational experiences that balance comfort, safety, and discovery.
Milestones—weddings, anniversaries, birthdays—become cinematic celebrations on beaches, cruises, or mountain retreats.
Romance & Honeymoons: Exquisite, Intimate, Timeless
Vietnam is exquisitely romantic—from candlelit dinners on hidden beaches to private cruise suites with panoramic ocean views, sunrise picnics among sand dunes, or couples’ retreats in ancient towns.
Romance flows naturally in lands where nature, culture, and hospitality merge harmoniously.
Philanthropy & Meaningful Travel
For travelers who desire impact, Lux Travel DMC® integrates philanthropic opportunities—supporting school projects, cultural preservation, environmental efforts in the Mekong, and community uplift in ethnic highland regions.
Travel becomes transformative for both guest and host.
Special Interests: Tailored With Precision
From Jewish & Heritage tours, LGBTQ+ journeys, genealogy-inspired trips, accessible luxury, garden tours, learning activities, shore excursions, shopping retreats, to private golf holidays—each itinerary is crafted with meticulous care, cultural intelligence, and elite service.
A Proud Vietnamese Vision Leading Asia’s Luxury Future
Under LuxGroup®’s 5G strategy—Green, Digital, Global, Proud, Go Happiness—Lux Travel DMC® champions a new era of luxury tourism: sustainable, artistic, and deeply Vietnamese.
As Dr. Phạm Hà shares:
“We are a group of small giants leading the future of luxury travel in Vietnam and Asia. Innovation, heritage, and culture guide every voyage. We don’t sell tours—we craft emotional experiences.”
From rivers to seas, temples to mountains, cities to coastlines, Lux Travel DMC® invites travelers to discover Asia not as tourists, but as storytellers—collecting beauty, connection, and happiness along the way.