Lux Cruises Group – Conquering Vietnam’s Most Beautiful Heritage, Rivers, Lakes, Bays, and Seas
1. Location – Natural Wealth and Heritage Icons
Vietnam is blessed with over 3,260 kilometers of coastline and more than 3,000 rivers and waterways, creating an unparalleled canvas for waterway tourism. Lux Cruises Group has boldly chosen the nation’s most beautiful and storied waters to conquer: Ha Long Bay – a UNESCO World Heritage site, Lan Ha Bay – the hidden gem of serenity, Nha Trang – home to one of the world’s most beautiful bays, Huế – the imperial capital on the Perfume River, and Saigon – where history flows with the river. These journeys are not only voyages of leisure but also a declaration of vision: Vietnam Waterways® – elevating Vietnam’s waterway identity as a national brand, standing proudly alongside Vietnam Airlines in the skies.
2. Service Philosophy – “Luxury is Personal”
At the heart of Lux Cruises Group lies the belief that true luxury is personalized. Every journey is designed as a tailor-made experience that reflects the individual traveler’s lifestyle, taste, and desires. Much like redefining the concept of breakfast in hotels, Lux Cruises Group reimagines luxury at sea: freedom, flexibility, and individuality.
3. Amenities & Wellness Experiences Onboard
Each boutique cruise is a “floating suite” – spacious, art-inspired, and wellness-oriented. Guests can indulge in a signature spa at sea, practice sunrise yoga on deck, savor fine dining menus, or simply breathe in the serenity of dawn on the water. This combination of modern comfort with the restorative rhythm of nature transforms every vessel into a moving sanctuary of peace and rejuvenation.
4. People – The Soul of the Journey
The Luxers, as the crew are called, are more than service professionals – they are storytellers of heritage. Trained to deliver warmth, attentiveness, and cultural insight, they embody the brand’s philosophy of “Delivering Happiness.” Every interaction becomes a bridge between travelers and Vietnam’s timeless cultural stories.
5. Value & Beyond Value
Lux Cruises Group delivers an experience that surpasses conventional tourism: not just a leisure voyage, but a symphony of heritage, culture, art, and nature. Priced competitively for the luxury segment, each journey offers immense value – unique, emotional, and unforgettable experiences that linger long after the voyage ends.
6. Design & Identity
Every cruise ship is a masterpiece in itself. Heritage Bình Chuẩn recalls the pioneering spirit of entrepreneur Bạch Thái Bưởi in 1919. Emperor Cruises revives the opulence of Emperor Bảo Đại. Amiral Cruises is crafted for presidents and leaders. The interiors harmonize modern luxury with Vietnamese artistic heritage, creating spaces that are both elegant and authentically local.
7. Ideal Travelers
Lux Cruises Group appeals to discerning travelers who seek more than a holiday. Couples longing for romance, families desiring reconnection, or business leaders in need of private yet inspiring spaces – all find their desires fulfilled. Each journey blends exploration, relaxation, wellness, and lifestyle affirmation into a singular, bespoke experience.
✨ Message for Lux Cruises Group:
By selecting and conquering Vietnam’s most breathtaking heritage rivers, lakes, bays, and seas – in a country blessed with 3,260 kilometers of coastline and over 3,000 rivers – Lux Cruises Group (www.luxcruisesgroup.com) pioneers a new era of waterway tourism. Through Vietnam Waterways®, it aspires to establish a true national brand, positioning Vietnam as a global leader in luxury, heritage-driven cruises on the water.
