Lux Travel DMC® Nominated for “Best Inbound Tour Operator in Vietnam 2025” as It Marks 20 Years of Excellence
Vietnam’s First Luxury Destination Management Company Recognized Again Among the Industry’s Top, Ahead of September 27 Awards Ceremony
Hà Nội, Vietnam – September 16, 2025 – Lux Travel DMC® (a member of LuxGroup®), Vietnam’s first luxury destination management company, proudly announces its nomination for Best Inbound Tour Operator in Vietnam 2025 at the prestigious Vietnam Tourism Awards.
The official award ceremony will take place in Hà Nội on September 27, coinciding with UN World Tourism Day. This recognition carries special significance as Lux Travel DMC® celebrates its 20th anniversary, marking two decades of pioneering luxury and experiential travel in Vietnam.
Significantly, Lux Travel DMC® is also the most-nominated company ever in the Top Ten Best DMC category in Vietnam, reaffirming its leadership, competitiveness, and trusted reputation in both domestic and international markets.
Vietnam Tourism: Fast Recovery and Ambitious Goals
Following years of global disruption, Vietnam has emerged as one of the fastest-recovering destinations in Southeast Asia, frequently ranking among the Top 3 most visited countries in the region. In 2025, the country is forecast to welcome 25 million international visitors, a milestone reflecting resilience and dynamism.
Looking ahead, the national tourism strategy sets a target of 30–45 million international arrivals by 2030–2045, positioning tourism as a spearhead economic sector that will strengthen prosperity, cultural pride, and Vietnam’s global standing.
The Vietnam Tourism Awards (Decision No. 3114/QĐ-BVHTTDL by the Ministry of Culture, Sports and Tourism) are regarded as the most prestigious awards in the sector, honoring outstanding businesses and individuals while encouraging innovation, sustainability, and global brand development.
Two Decades of Crafting Experiences
Lux Travel DMC® was founded in 2005 by Dr. Phạm Hà, a visionary entrepreneur, scholar, and cultural advocate. His mission was bold yet simple: to create journeys that go beyond sightseeing, offering immersive experiences rooted in Vietnam’s heritage, art, and natural beauty.
For 20 years, the company has remained faithful to its philosophy of “Crafting Experiences, Delivering Happiness.” It has served hundreds of thousands of discerning travelers from Europe, the US, Australia, and across Asia.
Lux Travel DMC®’s signature offerings include:
• Boutique cruises such as Heritage Bình Chuẩn, Emperor Cruises, and Amiral Cruises.
• Tailor-made tours inspired by heritage, art, and gastronomy.
• MICE programs and curated journeys following historical and cultural themes.
Each journey tells a unique story — of the Red and Mekong Rivers, of Indochine architecture, of wartime resilience, and of Vietnam’s creative spirit in peace and prosperity.
Resilience Through Crisis
The COVID-19 pandemic (2020–2022) was the most disruptive period in modern tourism. Yet Lux Travel DMC® stood firm, keeping operations alive, retaining staff, and investing in new product development.
On March 15, 2022, when Vietnam officially reopened, Lux Travel DMC® became the first DMC to welcome international travelers back. The moment symbolized not only the company’s readiness and professionalism but also the rebirth of Vietnam’s inbound tourism.
“We never wavered from our mission,” recalled Dr. Hà. “The day we welcomed the first international group after the pandemic was unforgettable — it was more than a business achievement; it was a symbol of hope and resilience for the entire industry.”
Recognition and Global Impact
The 2025 nomination for Best Inbound Tour Operator in Vietnam is the latest in a long history of accolades. Lux Travel DMC® has been consistently listed among the Top Ten Best DMCs in Vietnam, while also earning multiple international honors, most notably the World Travel Awards (WTA) — widely regarded as the “Oscars of the Tourism Industry.”
Such recognitions are a testament not only to service excellence but also to Lux Travel DMC®’s role in elevating Vietnam’s global tourism brand through authenticity, creativity, and international integration.
Commitment to Sustainability
As part of LuxGroup®, Lux Travel DMC® follows the 5P+3P philosophy (Purpose, People, Planet, Passion, Profit + Place, Partnership, Prosperity). Its sustainability initiatives include:
• Environmental protection: reducing single-use plastics, investing in clean energy for cruise operations.
• Cultural preservation: curating art exhibitions, storytelling cruises, and supporting local crafts.
• Community engagement: projects such as “Lighting up the Stone Plateau” in Hà Giang and support for Raglai ethnic minority groups.
“Tourism must create happiness not only for travelers but also for local communities and the planet,” emphasized Dr. Hà.
Industry Voices of Support
Ahead of the awards, leaders and partners have praised Lux Travel DMC®’s nomination. A representative from the Vietnam Tourism Association noted:
“Lux Travel DMC® exemplifies innovation, creativity, and social responsibility. This nomination highlights the vital role of private enterprises in driving sustainable tourism development in Vietnam.”
The Pacific Asia Travel Association (PATA) also shared its view:
“Lux Travel DMC®’s 20-year journey proves the power of combining authentic experiences with international standards. They have been a trusted partner in promoting Vietnam, and their continued recognition underscores the country’s rise as a world-class destination.”
Looking Ahead
As it enters its third decade, Lux Travel DMC® aims to expand global partnerships, diversify its portfolio of luxury offerings, and continue contributing to Vietnam’s national tourism brand.
“With 25 million arrivals forecast in 2025 and a long-term goal of 30–45 million, we intend to play a leading role in ensuring Vietnam’s tourism growth is sustainable and culturally distinctive,” said Dr. Hà.
“This nomination is both an honor and a motivation. As we celebrate our 20th anniversary, we pledge to keep delivering happiness, preserving heritage, and making Vietnam shine brighter on the world tourism map.”
About Lux Travel DMC®
Founded in 2005, Lux Travel DMC® is Vietnam’s first luxury destination management company and a proud member of LuxGroup®. Specializing in tailor-made journeys, boutique cruises, and heritage storytelling, it has been honored with multiple awards, including the World Travel Awards.
About LuxGroup®
LuxGroup®, founded by Dr. Phạm Hà, is an award-winning ecosystem of luxury travel, cruise, art, and heritage enterprises. Guided by the philosophy of “Delivering Happiness” and the 5P+3P strategy, LuxGroup® pioneers world-class experiences with a Vietnamese soul.
