Lux Travel DMC: Pioneering Sustainable Tourism, Contributing to National Development Goals
Berlin, March 5, 2025 – Lux Travel DMC, a key member of LuxGroup, has made history by becoming Vietnam’s first luxury tour operator to achieve Travelife Certified 2025 for sustainable tourism. The official award ceremony will take place at ITB Berlin 2025, the world’s largest travel trade fair, on March 5 at 17:30, in Berlin, Germany. The event, running from March 4-6, 2025, marks a milestone for Vietnam’s commitment to sustainable tourism.
Lux Travel DMC’s Commitment to Sustainability
To earn this prestigious certification, Lux Travel DMC successfully met nearly 250 stringent sustainability criteria, covering environmental protection, social responsibility, and sustainable business management. This recognition is a testament to the company’s relentless dedication to responsible tourism, environmental conservation, and cultural heritage preservation.
Pham Ha, Founder and CEO of Lux Travel DMC, stated:
“Sustainability has always been a core value at Lux Travel DMC since our founding days. We firmly believe that the future of luxury travel must be intertwined with sustainable development, and we are committed to leading this movement in Vietnam and across Asia.”
Vietnam’s National Tourism Development Strategy and International Support
Lux Travel DMC’s achievement aligns with Vietnam’s National Tourism Development Strategy to 2030, with a Vision to 2045, as approved by the Prime Minister under Decision No. 147/QĐ-TTg. This strategy prioritizes sustainable and innovative tourism growth, emphasizing green economy principles and cultural preservation.
Additionally, the Swiss government has recently provided technical support to three provinces in Vietnam to develop sustainable tourism destinations, focusing on service quality improvements and environmental protection. This initiative marks a crucial step toward enhancing sustainability awareness and best practices at the local level, complementing Vietnam’s national tourism goals.
Media Engagement and Spreading the Sustainability Message
Lux Travel DMC’s Travelife Certified achievement has received significant coverage from leading Vietnamese media outlets, including Dân Trí, Tuổi Trẻ, Nhân Dân, VOV2, Báo Văn Hóa, Mekong ASEAN, Báo Đầu Tư, VietnamPlus, and Doanh Nhân VCCI. These publications have highlighted the company’s pioneering role in promoting sustainable tourism, reinforcing the crucial balance between economic growth and environmental preservation.
Looking Toward a Sustainable Future
By achieving Travelife Certified status, Lux Travel DMC has solidified its leadership in sustainable luxury tourism, proving that high-end travel can seamlessly integrate responsible and ethical practices. This recognition serves as a catalyst for change, positioning Vietnam as a leading sustainable tourism destination on the global map.
With a clear vision for the future, Lux Travel DMC remains dedicated to advancing environmental and social responsibility, ensuring that every journey contributes to a more sustainable, responsible, and impactful tourism industry.
