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LuxGroup: Pioneering Sustainable Luxury Travel in Vietnam

LuxGroup: Pioneering Sustainable Luxury Travel in Vietnam

LuxGroup JSC, under the visionary leadership of Dr. Pham Ha, has redefined luxury travel in Vietnam with its commitment to sustainability. Established in 2005, LuxGroup has grown into a conglomerate spanning luxury tourism and cruises, creating 300 jobs and revitalizing heritage sites. At its core, LuxGroup champions eco-friendly practices, minimizing resource use, and supporting local communities.

Lux Travel DMC was honored with the Travelife Partner Sustainability Award 2024, showcasing LuxGroup’s dedication to sustainable management. Lux Cruises Group, aiming to operate 30 eco-friendly cruise ships, received the International Sustainable Award 2024, emphasizing its commitment to responsible tourism.

Positive Environmental Impact

LuxGroup has significantly reduced plastic waste and promoted energy efficiency across its operations. By implementing ISO 9001 and 14001 standards and engaging in bay cleaning programs, LuxGroup contributes to preserving Vietnam’s natural landscapes and ensures the long-term sustainability of its tourism industry.

Positive Social Impact

LuxGroup’s emphasis on local employment, cultural preservation, and community development has contributed to economic growth and social well-being. The company’s culture of innovation and high performance benefits employees, customers, and the wider community.

Positive Economic Impact

LuxGroup’s strategic focus on plastic waste prevention and recycling stimulates economic development through innovative practices and the creation of green jobs, positioning Vietnam as a leader in sustainable tourism.

Longevity and Resilience

LuxGroup’s Zero Plastic initiative exemplifies its long-term commitment to sustainability, ensuring the resilience of its efforts and contributing to a greener, cleaner future for the tourism industry.


LuxGroup’s holistic approach to sustainable luxury travel sets new standards for the industry, integrating environmental stewardship with cultural preservation and community development.

Partnerships and Collaboration

LuxGroup collaborates with community groups, NGOs, and businesses to foster a culture of sustainability, maximizing resources and expertise.

Expansion and Replication

LuxGroup’s scalable model for sustainable tourism encourages broader adoption of responsible practices, accelerating the transition towards a more sustainable industry globally.

Awareness Raising

LuxGroup effectively raises awareness of its sustainability initiatives through education, internal engagement, and marketing campaigns, fostering a culture of responsibility and care.

LuxGroup’s comprehensive approach to sustainability, confirms its position as a leader in sustainable luxury travel, setting global benchmarks for the industry.

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