LuxGroup: Rooted in Culture of Sustainability for a Organization of Happiness In Order To Deliver Happiness Through Passion, Purpose, People, Planet and Profit
Sustainability is not just a choice but a necessity. Under the visionary leadership of Dr. Pham Ha, LuxGroup has pioneered sustainable luxury travel in Vietnam since 2005. Starting as the country’s first luxury tour operator with just passion and a laptop, the group has expanded into a conglomerate that includes luxury travel, tourism, cruises, and more. Today, it generates 300 local jobs and annually welcomes 50,000 guests, all while honoring the heritage of Vietnam’s “King of Cruise Ships,” Bạch Thái Bưởi (1874-1932).
At its core, LuxGroup is a champion of sustainability, focusing on minimal resource use, community support, and eco-friendly practices. This dedication is highlighted by Lux Travel DMC’s Travelife Partner Sustainability Award in 2024 and Lux Cruises Group’s recognition for sustainable tourism, including the International Sustainable Award 2024 and Travelife Partner 2024. Through initiatives like the Zero Plastic campaign, LuxGroup underscores its commitment to environmental protection and societal well-being, positioning itself as a global benchmark in luxury travel.
As a proud ESG (Environmental, Social, and Governance) organization, LuxGroup’s ethos of #DeliveringHappiness through Passion, Purpose, People, Planet, and Profit has made a significant societal impact. It champions local employment, cultural preservation, and community development, contributing to economic growth and social well-being. The company’s focus on continuous learning and core values fosters a culture of innovation and high performance, benefiting employees, customers, and the community at large.
LuxGroup’s strategic efforts in waste management, particularly in the prevention, collection, and recycling of plastic waste, position Vietnam as a leader in sustainable tourism. By designing reusable products and enhancing recycling capabilities, LuxGroup not only safeguards the environment but also stimulates economic development through innovative practices, green jobs, and responsible travel. Its commitment to delivering intimate and refined cruise experiences in the Gulf of Tonkin, with a focus on cultural, historical, and natural immersion, has led to a declaration of 100% customer satisfaction.
LuxGroup also emphasizes cultural heritage tourism as a key growth area, leveraging the unique legacy of Bạch Thái Bưởi to enrich its offerings. Looking ahead to 2045, the vision includes expanding its fleet to 30 yachts and cruises, further exploring Vietnam’s rich landscapes and rivers, and extending its reach into other Asian countries. This approach not only enhances the travel experience but also sets new sustainability standards, as recognized by prestigious awards and certifications like TripAdvisor Traveller Choice Awards and Booking.com’s highest level of Sustainable Travel.
Through collaborative efforts with community groups, NGOs, and businesses, LuxGroup maximizes resources and expertise, fostering a sustainable culture. Its initiatives, such as the Save Vooc Langur Cat Ba and Clean Bay with Lan Ha Bay Cruise Association, demonstrate a deep commitment to local heritage and ethical business practices. By focusing on environmental protection, social responsibility, and economic growth, LuxGroup offers a scalable model for sustainable tourism that enhances the industry’s sustainability and encourages the adoption of responsible practices globally.
In conclusion, LuxGroup’s comprehensive approach to sustainability—encompassing environmental stewardship, social responsibility, and economic growth—serves as a model for the tourism industry. Through education, engagement, and partnership, the group is raising awareness of the importance of environmental conservation and cultural preservation, fostering a culture of responsibility and care towards a more sustainable future.
