Vietnam’s Luxury Travel Pioneer Lux Travel DMC Nominated for Asia’s Responsible Tourism Award 2025
World Travel Awards Celebrates 20 Years of Leadership in Sustainable Luxury Travel
Hanoi, Vietnam – April 5, 2025 – Lux Travel DMC, a member of LuxGroup and Vietnam’s first luxury destination management company, has been officially nominated for the Asia’s Responsible Tourism Award 2025 at the 32nd World Travel Awards (WTA).
This marks the first time a Vietnamese travel company has been recognized in this prestigious category—an award that honors organizations leading the way in integrating global standards for environmental protection, social responsibility, and community development into their tourism operations. The nomination is not only a remarkable milestone in Lux Travel DMC’s 20-year journey, but also a reflection of Vietnam’s growing role in the global movement toward greener, more inclusive, and more meaningful tourism.
In addition to this groundbreaking nomination, Lux Travel DMC is also in contention for three other esteemed titles:
- Asia’s Leading Destination Management Company 2025
- Asia’s Leading Luxury Tour Operator 2025
- Vietnam’s Leading Destination Management Company 2025
These nominations reinforce Lux Travel DMC’s pioneering role in designing high-end, culturally immersive travel experiences that blend Vietnamese identity with international quality and long-term sustainability.
Highlight Achievements in 2024
At the 2024 WTA ceremony in the Philippines, Lux Travel DMC was honored with two major awards:
- Asia’s Leading Luxury Tour Operator 2024
- Vietnam’s Leading Destination Management Company 2024
These accolades validate the company’s visionary strategy that combines world-class service, innovation, and deep-rooted commitment to responsible tourism.
“Being nominated for the Responsible Tourism category is an incredible honor—not just for Lux Travel DMC, but for Vietnam’s entire tourism sector,” said Dr. Pham Ha, Founder, President & CEO.
“We believe that true luxury is only meaningful when it comes with purpose—protecting the planet, supporting local communities, and creating transformative travel experiences. These nominations fuel our commitment to happiness-driven journeys that make a real difference.”
2025: A Breakthrough Year for Sustainability
The year 2025 has marked several historic milestones for Lux Travel DMC:
- Became Vietnam’s first luxury tour operator to be certified by Travelife at ITB Berlin 2025, meeting the rigorous sustainability criteria set by the Global Sustainable Tourism Council (GSTC) and aligned with the United Nations’ Sustainable Development Goals (SDGs).
- Received the first-ever VITA Green Award 2025, presented by the Vietnam Tourism Association, recognizing the successful fulfillment of 100 criteria for green tourism.
- Dr. Pham Ha was nominated for the World’s Sustainable Tourism Leader at the World Sustainable Travel & Hospitality Awards (WSTHA).
- Named one of Asia’s Best Places to Work 2025 by HR Asia, thanks to its inclusive workplace culture, strong leadership values, and long-term investment in people.
Redefining Responsible Luxury Travel in Asia
Since its founding in 2005, Lux Travel DMC has led the way in delivering personalized, culture-rich, and environmentally conscious luxury travel experiences across Vietnam and Southeast Asia. Its signature products include:
- Heritage-inspired art cruises
- Authentic cultural immersions
- Regenerative wellness escapes and slow travel experiences
- Community-based and agritourism journeys
The company’s Travelife certification reflects its integrated approach to sustainable development, including:
- Ethical labor policies
- Transparent and responsible supply chains
- Waste and emissions reduction
- Cultural preservation and community empowerment
“Today’s global travelers want more than just luxury—they want authenticity, purpose, and impact,” said Dr. Pham Ha.
“We design journeys of happiness that celebrate people, protect nature, and preserve heritage. We’re not just creating travel experiences—we’re shaping legacies.”
Vote for Vietnam’s Green Travel Champion
Voting for the World Travel Awards 2025 is now open and will close on August 31, 2025. Lux Travel DMC calls on tourism professionals, partners, and responsible travelers across the globe to cast their votes in support of Vietnam’s leadership in sustainable luxury tourism at:
The winners will be announced at the Asia & Oceania Gala Ceremony 2025, scheduled for October 13, 2025, at the InterContinental Grand Stanford Hong Kong, in collaboration with Hong Kong International Airport. The event will gather leading travel brands and thought leaders from across the region.
About Lux Travel DMC
Founded in 2005 by Dr. Pham Ha, Lux Travel DMC is Vietnam’s first luxury destination management company. With its core philosophy of “inspiring journeys of happiness,” the company offers personalized, culture-rich, and responsible travel experiences throughout Vietnam and Southeast Asia.
As a Travelife-certified company, multi-time World Travel Awards winner, and recipient of Vietnam’s first VITA Green Award, Lux Travel DMC is committed to becoming a net-positive business by 2030—creating lasting value for people, the planet, and future generations.
