Vietnam’s Culinary Capital Welcomes Vị Huế: Pioneering Green and Sustainable Tourism for Hue Tourism Year 2025
Hue, December 22, 2024 – Vị Huế, the first restaurant under the Vị brand in Hue, officially opened its doors at 61 Võ Thị Sáu, marking a transformative milestone in blending culinary artistry with sustainable development. Part of the Vị Vietnam Restaurant and Café chain, founded by entrepreneur Dang Trung Dung, Vị Huế redefines Vietnamese cuisine with its eco-conscious philosophy and commitment to preserving regional culinary heritage.
The launch of Vị Huế enriches Hue’s vibrant dining scene and contributes meaningfully to Hue Tourism Year 2025, cementing the city’s position as a global cultural and gastronomic destination.
Vị Huế Restaurant & Café: Essence of Hue
Located on Võ Thị Sáu Street, Vị Huế Restaurant & Café masterfully blends Hue’s royal culinary heritage with a forward-thinking commitment to sustainability.
Spanning two elegant floors totaling 800m², the restaurant accommodates up to 250 guests. The first floor features vibrant indoor-outdoor seating bathed in natural light and a welcoming bar, while the second floor offers exclusive King and Queen dining rooms, ideal for private celebrations and special occasions.
The menu highlights Hue’s rich flavors with authentic dishes, creative vegetarian options, and innovative fusion creations. Locally sourced ingredients, zero-waste practices, and an eco-friendly design underscore Vị Huế’s dedication to environmental sustainability and cultural preservation.
Adding to the immersive experience, Vị Huế showcases the artwork of Pham Luc (1943), one of Vietnam’s most celebrated artists and a native of Hue. His paintings, inspired by the region’s landscapes, people, and culture, provide diners with a visual journey into the heart of Hue. This artistic ambiance seamlessly complements the restaurant’s culinary offerings, creating a unique harmony of art, food, and culture.
Perfect for casual meals, family gatherings, or royal banquets, Vị Huế is more than a restaurant—it is a cultural and culinary experience where tradition meets innovation.
A Visionary Entrepreneur: Bridging Vietnamese Cuisine to the World
Entrepreneur Dang Trung Dung, passionate about Vietnamese culture and cuisine, founded the Vị brand to celebrate Vietnam’s diverse regional flavors while promoting sustainability through organic, eco-friendly ingredients.
“Through Vị, I aim to create a platform where guests not only enjoy Vietnamese cuisine but also connect with the cultural stories behind every dish. Food is more than nourishment—it is a way to preserve, honor, and share our heritage with the world,” said Dang Trung Dung at the grand opening.
Sustainability Meets Culinary Excellence
Situated in the heart of Hue, Vị Huế sets a new benchmark for sustainable dining. Designed with eco-friendly architecture, lush greenery, and a zero-waste operational model, the restaurant demonstrates a steadfast commitment to environmental stewardship.
The menu celebrates Hue’s culinary heritage with 80% signature dishes and drinks. Each dish combines traditional spices and techniques with contemporary presentation, ensuring guests enjoy an authentic yet refined taste of Hue.
The dining experience is further enriched by the evocative artworks of Pham Luc, which depict the soul of Hue through its people, landscapes, and traditions. His expressive brushstrokes add emotional depth, making every meal a feast for both the senses and the soul.
As a pioneer in sustainable fine dining, Vị Huế aspires to earn the prestigious Michelin Green Star, reinforcing its dedication to creativity, sustainability, and exceptional service.
Celebrating Hue Tourism Year 2025
The opening of Vị Huế aligns seamlessly with Hue’s ambitious goals for Tourism Year 2025, as Thua Thien-Hue transitions into a centrally governed city.
With eight UNESCO-recognized cultural heritage sites, Hue stands out as one of Southeast Asia’s most captivating destinations. Its legacy as Vietnam’s imperial capital continues to attract visitors eager to explore its royal palaces, tombs, and rich culinary traditions.
Vị Huế contributes to this legacy by offering an immersive cultural experience, balancing heritage preservation with modern innovation, and enhancing Hue’s reputation as a global hub for tourism and gastronomy.
A Message from the Leaders
Entrepreneur Dang Trung Dung shared his vision during the grand opening:
“I envision each Vị restaurant as more than a dining venue—it is a space where guests connect with the stories of Vietnam’s regions. At Vị Huế, we honor Hue’s culinary traditions while pioneering sustainable practices that reflect our commitment to the environment. Through art, food, and culture, we aim to offer guests an unforgettable experience that celebrates the spirit of Hue.”
Dr. Pham Ha, Chairman and CEO of LuxGroup, also emphasized the importance of this partnership:
“As part of LuxGroup’s sustainable investment strategy in building ‘great little giants,’ we are proud to be a shareholder and partner in Vị Huế. This collaboration not only strengthens our ecosystem but also reinforces our shared commitment to sustainable tourism and cultural preservation.”
Visit Vị Huế Today
Located at 61 Võ Thị Sáu, Vị Huế invites guests to embark on a flavorful journey celebrating Vietnam’s rich culinary and cultural heritage. With its unique blend of tradition, innovation, and sustainability, Vị Huế promises to be a highlight of Hue Tourism Year 2025.
