Lux Cruises Group® Sets Sail with Two Majestic Additions: Emperor Cruises Legend Nha Trang & Amiral Cruises for Presidents

HANOI, VIETNAM – April 17, 2025 – Celebrating a decade of excellence in luxury and sustainability, Lux Cruises Group®, (luxcruisesgroup.com)Vietnam’s first and leading boutique cruise line™, proudly announces the launch of two groundbreaking vessels that reaffirm its position as a pioneer in heritage cruising.

This summer, Emperor Cruises Legend Nha Trang—the fourth cruise ship under the prestigious Emperor Cruises brand—will set sail in the jewel-like waters of Nha Trang Bay. Designed to host up to 99 discerning guests, the ship is a floating masterpiece of art, royal elegance, and cultural storytelling. It features two signature cruising programs: a full-day luxury voyage and a sunset cocktail and dinner cruise, both tailored for travelers seeking immersive, meaningful experiences.

Available for charters, weddings, private celebrations, and luxury MICE events, Emperor Cruises Legend will be a central attraction of the Nha Trang Sea Festival Summer 2025. Drawing inspiration from Emperor Bao Dai, the cruise pays homage to Vietnam’s regal past and refined lifestyle, with curated art from the LuxArts Collection, gourmet cuisine, and evocative narratives set against the stunning backdrop of one of the world’s most beautiful bays.

In an equally ambitious move, Amiral Cruises for Presidents—a stately new vessel with a capacity of 299 guests—is set to launch on the Saigon River in September 2025. Inspired by the legendary French admiral Latouche Tréville and the iconic departure of Nguyen Tat Thanh (later President Ho Chi Minh) from Nha Rong Port in 1911, this grand cruise ship is a tribute to Saigon’s maritime heritage and Vietnam’s journey of transformation.

Operating daily day cruises and sunset voyages, Amiral Cruises for Presidents will offer elevated, immersive experiences along the historic Saigon River, showcasing the cultural soul of the city and Vietnam’s riverside legacy. The cruise is designed to host state guests, international dignitaries, corporate events, and travelers in search of elegance and storytelling.

These new additions reflect the bold vision of Dr. Pham Ha, Founder and CEO of LuxGroup, whose mission is to “cruise along all rivers, bays, and coastlines of Vietnam,” transforming traditional travel into artistic and heritage-rich journeys.

“Vietnam is a country of rivers and legends,” says Dr. Ha. “Each cruise tells a story. Each journey revives a memory. Through art, culture, and sustainable luxury, we invite the world to experience the soul of Vietnam.”

As the creator of three unique cruise brands – Emperor Cruises, Heritage Cruises, and Amiral Cruises – Lux Cruises Group® now proudly operates five boutique vessels with further expansion underway. With a vision to build a fleet of 30 ships, the group draws inspiration from Bach Thai Buoi (1874–1932), the legendary “King of Cruise Ships” of Vietnam, reviving his entrepreneurial and patriotic spirit through modern-day innovation and cultural preservation.

Lux Cruises Group® continues to lead the way in immersive, sustainable, and art-inspired travel, with each cruise crafted for heritage travelers who wish to discover, dream, explore, learn, respect, celebrate, and enjoy Vietnam in profound and memorable ways.

Lux Cruises Revives “Dining Under the Stars” Aboard Emperor Cruises Legend

An Iconic Floating Dinner Experience Returns After a Decade

Nha Trang, Vietnam – Launching June 15, 2025, during the Nha Trang Sea Festival, Lux Cruises Group proudly reintroduces the beloved “Dining Under the Stars” experience aboard Emperor Cruises Legend—Vietnam’s newest floating palace. This signature event, first launched in 2015, returns with renewed elegance, offering guests an enchanting evening of gourmet cuisine, live music, and panoramic views under the starlit skies of Nha Trang Bay.

Blending royal heritage with modern luxury, Dining Under the Stars invites guests into a world of fine dining and cultural refinement—celebrating Vietnam’s legacy through curated menus and immersive ambiance.

Dr. Phạm Hà’s Coastal Dream Set Sail

Dr. Phạm Hà, President and Founder of LuxGroup, brings his childhood dream to life by launching this grand coastal experience. His vision: to build a national cruise fleet that sails along Vietnam’s stunning shoreline—connecting heritage, hospitality, and hope for a new era of sustainable marine tourism.

Vietnam’s Cruise Tourism: The Missing Jewel in the Blue Sea Economy

Marine tourism is a cornerstone of Vietnam’s Sea Economy Master Plan 2030–2045. Yet despite its vast potential, investment in cruise harbors and coastal infrastructure remains limited. Vietnam is still awaiting the arrival of world-renowned cruise fleets to link our breathtaking coastline with regional and global destinations.

Vietnam’s maritime geography is exceptional: 3,260 kilometers of coastline, 125 pristine beaches, over 3,000 islands, and 28 coastal cities—all set against the backdrop of bays ranked among the world’s most beautiful, including Halong Bay, Lan Ha Bay, Lang Co, and Nha Trang.

Paradoxically, marine tourism already generates 67.3% of the country’s tourism revenue, yet cruise tourism accounts for only 2–3% of international arrivals—an untapped opportunity with enormous growth potential.

A Call for Visionary Investment

The absence of a Vietnamese-flagged cruise fleet is a glaring gap. To realize our blue sea economy’s full promise, it is essential to attract visionary investors and policymakers who can develop a national fleet of luxury cruise ships and yachts. These vessels should be capable of connecting Vietnam’s coasts with regional neighbors—unlocking new tourism corridors and economic possibilities.

This is not only a business opportunity—it is a strategic imperative for Vietnam’s global tourism positioning.

Join Us on the Voyage Ahead

From 2025 to 2030, Lux Cruises Group invites partners, investors, and guests to pioneer a new chapter in Vietnamese maritime tourism. Together, let’s cruise Vietnam’s majestic coastline, connect culture with luxury, and chart a bold course for the future of the blue economy.

Let’s sail—into heritage, into prosperity, into tomorrow.

Founded by Dr. Pham Ha, Lux Cruises Group® is Vietnam’s first boutique cruise line™, uniting three heritage-driven brands: Emperor Cruises, Heritage Cruises, and Amiral Cruises. The group offers authentic and luxurious journeys across Vietnam’s bays, rivers, and coastline, blending fine hospitality with storytelling, art, and sustainability.

“Cruising is our passion. Heritage is our soul.”