Skip to content Skip to sidebar Skip to footer

LuxGroup: A Journey of Small Giants

LuxGroup: A Journey of Small Giants


LuxGroup, an ensemble of luxury brands specializing in tourism, hospitality, and cruises, stands as a testament to the notion that greatness is not solely defined by size but by impact and quality. Founded with a vision to offer unparalleled luxury experiences, LuxGroup has grown into a formidable force in the industry, embodying the essence of “small giants” – companies that prioritize excellence, intimacy, and community over sheer volume.

The Genesis of LuxGroup

The inception of LuxGroup dates back over two decades, beginning with a single idea: to revolutionize the luxury travel and hospitality industry in Vietnam and beyond. Driven by passion and a deep understanding of the market, the founders, including the visionary Dr. Pham Ha, embarked on a journey to create a brand that would not only cater to the affluent but also introduce them to the rich cultural heritage and natural beauty of Vietnam.

The Pillars of LuxGroup

LuxGroup’s success rests on three core pillars: impeccable service, unique experiences, and a commitment to heritage.

Impeccable Service

LuxGroup’s commitment to service excellence is unwavering. From the moment a guest interacts with any LuxGroup brand, they are enveloped in an atmosphere of care and attention to detail. The company’s ethos revolves around personalized service, ensuring that each guest’s preferences and desires are met with precision. This dedication is evident across all LuxGroup’s offerings, from Lux MICE’s meticulously organized conferences to the bespoke tours curated by Luxury Travel.

Unique Experiences

LuxGroup prides itself on crafting experiences that are both exclusive and memorable. Whether it’s a tranquil cruise through the emerald waters of Ha Long Bay on Heritage Cruises or an intimate cultural tour through the historic streets of Hanoi, LuxGroup ensures that every experience is unique. The emphasis on creating moments that resonate with guests is what sets LuxGroup apart. Each experience is designed to be more than just a trip; it’s a journey into the heart of Vietnam’s culture, history, and natural beauty.

Commitment to Heritage

A profound respect for heritage is at the core of LuxGroup’s operations. This is most evident in the Heritage Cruises brand, where each vessel is a floating museum, showcasing Vietnam’s art, history, and traditions. The revival of the Binh Chuan vessel is a prime example of LuxGroup’s dedication to preserving and celebrating Vietnam’s rich maritime legacy. By intertwining heritage with luxury, LuxGroup offers guests an immersive experience that goes beyond the ordinary.

The Brands of LuxGroup


Lux MICE has carved a niche in the Meetings, Incentives, Conferences, and Exhibitions sector. With a deep understanding of corporate needs and a knack for innovation, Lux MICE organizes events that are both impactful and memorable. Their expertise in managing large-scale events with meticulous attention to detail has earned them a stellar reputation.

Luxury Travel

As a pioneer in luxury tourism, Luxury Travel offers tailor-made journeys that cater to the most discerning travelers. From gourmet dining experiences at Michelin-starred restaurants to bespoke tours that explore Vietnam’s hidden gems, Luxury Travel ensures that every aspect of the journey is curated to perfection. Their global network of travel experts and personalized services have positioned them as leaders in the luxury travel market.

Heritage Cruises

Heritage Cruises is the jewel in LuxGroup’s crown. Combining classic elegance with modern comfort, these cruises offer an unparalleled experience on Vietnam’s scenic waterways. The Heritage Binh Chuan Cat Ba Archipelago, with its luxurious suites, fine dining, and cultural excursions, epitomizes the brand’s philosophy of blending tradition with luxury.

Looking to the Future

LuxGroup is not content with resting on its laurels. The company is continually expanding and innovating, with exciting new ventures on the horizon. The upcoming launch of the Lux Yacht Collection in 2025, featuring the superyachts SPIRIT and PRESIDENT, is set to redefine luxury cruising in Southeast Asia. These vessels, equipped with state-of-the-art amenities and designed for ultimate comfort, will offer guests an unmatched cruising experience.

A Legacy of Excellence

The story of LuxGroup is one of passion, perseverance, and a relentless pursuit of excellence. From humble beginnings, the company has grown into a respected name in the luxury hospitality and tourism industry. The accolades and nominations, such as the World’s Best Boutique Cruise Line, are a testament to LuxGroup’s unwavering commitment to quality and guest satisfaction.

In conclusion, LuxGroup embodies the spirit of “small giants” – enterprises that achieve greatness not through size, but through their dedication to excellence, their intimate connection with their guests, and their commitment to preserving and celebrating the cultural heritage of Vietnam. As LuxGroup continues to grow and innovate, it remains a shining example of how small giants can make a big impact.

Leave a comment