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The philosophy of “King of Cruise Ships” Bạch Thái Bưởi on the Heritage Binh Chuan

The philosophy of “King of Cruise Ships” Bạch Thái Bưởi on the Heritage Binh Chuan

A century ago, the esteemed shipbuilder Bach Thai Buoi pioneered the launch of Vietnam’s first steamship in 1919 at Cua Cam, Hai Phong. Now, a hundred years later, Dr. Pham Ha, Founder and CEO of Lux Cruises Group, has unveiled a new Made in Vietnam cruise ship named Heritage Binh Chuan, continuing the legacy of innovation in Hai Phong.

Inspired by Bach Thai Buoi’s entrepreneurial spirit and his principles of “Vietnamese people use Vietnamese products” and “People travel on our ships,CEO Pham Ha has gleaned valuable insights into business management, leadership, delegation, and effective human resource utilization. Upholding Buoi’s ethos, Pham Ha initiated projects like “Vietnamese people travel in Vietnam,” particularly significant during the challenges of the Covid-19 pandemic.

Vietnam’s first boutique cruise, Lux Cruises Group ( proudly presents Heritage Cruises, offering a unique blend of classic elegance and modern comfort while celebrating the rich history, art, cuisine, and culture of Vietnam.

Heritage Cruises Binh Chuan in the Cat Ba Archipelago features only 20 suites accommodating a minimum of 40 and a maximum of 60 guests. Each suite offers sumptuous accommodations and breathtaking ocean views from private balconies.

Onboard, guests can enjoy amenities such as a swimming pool, three bars, two restaurants, a gym, library, gallery, and both indoor and outdoor lounges. The attentive staff anticipates and exceeds guests’ needs, ensuring a memorable experience from start to finish.

Nominated WTA’s World’s Best Boutique Cruise Line in 2023, Heritage Cruises invites heritage travellers to Discover, Learn, Respect, Celebrate, and Enjoy!

With the blessing of Buoi’s family, Pham Ha erected a bronze statue of the ship king on the Heritage Binh Chuan cruise ship, serving as a testament to his enduring influence.

Heritage Binh Chuan embodies a mission to transport travelers on a journey of dreams and exploration, as historian Duong Trung Quoc once envisioned.

The ship’s interior is meticulously designed to evoke a sense of coziness and immerse guests in historical narratives and cultural heritage. From photographs and paintings to architectural elements and culinary offerings, every detail reflects the rich tapestry of the Red River Delta’s cultural mosaic, complemented by European-style service to elevate the experience.

These elements leave a lasting impression on domestic and international tourists, fostering a deep connection with both the destination and the Binh Chuan cruise ship, as noted by historian Duong Trung Quoc.

Indulging in Vietnamese cuisine and absorbing stories of cultural heritage present an irresistible allure for international travelers.

Dr. Pham Ha, Chairman of Lux Group, aims to carry forward the maritime legacy of Bach Thai Buoi.

Vietnam boasts a wealth of cultural heritage waiting to be transformed into tourism products,” asserts Pham Ha. Drawing inspiration from diverse ethnic groups and their unique cultural identities, he envisions incorporating these rich cultural treasures into tourism experiences, echoing Buoi’s successful integration of culture into business practices.

Interacting with foreign tourists, Pham Ha has observed a keen interest in cultural immersion experiences. Hence, he has woven cultural elements into his tourism offerings, ensuring that visitors can intimately engage with Vietnamese traditions, festivals, cuisine, and architecture during their cruise experiences. For more information, visit

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