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Vietnam is rolling out the red carpet for the sustainable luxury travel market

Vietnam is rolling out the red carpet for the sustainable luxury travel market

Vietnam is actively welcoming the luxury travel market, showcasing a diverse array of tourism products curated for discerning travelers. Dr. Pham Ha, the Founder and CEO of LuxGroup, unveiled an ambitious plan to position the country as a premier destination for luxury travel.

Emphasizing Vietnam’s commitment to delivering a distinctive and unforgettable experience, Dr. Pham Ha highlighted the nation’s wealth of offerings, including pristine beaches, tropical landscapes, cultural heritage sites, world-class hotels, cruises, lifestyle bars, and golf courses.

Recognizing the changing dynamics in travel trends, Vietnam aims to tap into the lucrative luxury travel segment by promoting unique selling points such as secluded luxury resorts, private island retreats, and bespoke cultural immersions.

Collaborating with international travel influencers, luxury agencies, and hospitality partners, Vietnam seeks to enhance its appeal within the luxury travel community. Specific regions like Lan Ha Bay, Halong Bay, Da Nang, Nha Trang, Phu Quoc, Hue, Hoi An, Hanoi, and Ho Chi Minh are highlighted as focal points for luxury tourism.

The move aligns with Vietnam’s broader tourism strategy, focusing on sustainability, authenticity, and innovation. Dr. Pham Ha emphasized responsible tourism practices to preserve the country’s natural and cultural treasures.

Anticipating a boost in tourism revenue and international standing, Vietnam solidifies its position as a top-tier destination for sophisticated and memorable travel experiences. LuxGroup, represented by Dr. Pham Ha, showcased at ITB Berlin 2024, announcing ambitious cruising projects in the world’s best bays and beaches, as well as along the coastline of Vietnam.

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