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Revitalizing Vietnam’s Tourism: A Fresh Perspective and New Branding

Revitalizing Vietnam’s Tourism: A Fresh Perspective and New Branding

In his role as the Founder and CEO of LuxGroup, Dr. Pham Ha, with three decades of experience in the travel industry, recommends a new slogan to redefine Vietnam’s tourism in the emerging era.

As Vietnam witnesses a surge in tourism profits, there is a significant opportunity to position itself as a leading destination in Asia, leveraging its robust economy, expanding middle class, and continually elevating service standards.

The current slogan, “Vietnam Timeless Charm,” may no longer align with the evolving landscape. Dr. Pham proposes a dynamic rebranding with slogans like “Wow Vietnam,” emphasizing nature, culture, food, and people. Additionally, the implementation of a new free 90-day visa and electronic visa options is seen as a pivotal step for sustained growth.

Vietnam, resembling the shape of a dragon, stands out globally with its natural and cultural treasures. The proposed acronym V.I.E.T.N.A.M encapsulates the essence of the country, highlighting its Varied landscape, Indigenous culture, Exotic beaches, Timeless charm, Natural heritage sites, Ancient cities, and Memories to cherish forever.


Vietnam offers an array of thrilling activities, from hiking in Sapa to scuba diving in Phu Quoc. The diverse landscapes provide a canvas for endless adventures, attracting enthusiasts to locations like Halong Bay, Cu Lao Cham, and the Central Highlands.
Wilderness and Nature:
Explore Vietnam’s wilderness through national parks, reserves, and scenic spots like Halong Bay, Lan Ha Bay, Bai Tu Long Bay. From Mai Chau to Phong Nha Ke Bang, the country beckons with its natural allure.


Vietnam’s rich heritage, evident in sites like Hoi An and My Son Sanctuary, is a testament to its unique way of life. The country proudly boasts seven world natural and cultural heritage sites, along with various intangible heritages.


Year-round festivals, including Perfume Pagoda and Hung King, add vibrant hues to Vietnam’s cultural tapestry, creating an exciting atmosphere post-Tet Nguyen Dan.


Vietnam’s 3,620 km coastline hosts pristine islands and beaches like My Khe, Nha Trang, and Phu Quoc. The country’s tropical charm is accentuated by world-class resorts and crystal-clear waters.


Luxury hotels, spas, golf courses, cruises, and vibrant nightlife options offer holidaymakers an array of choices. Vietnam is rapidly emerging as an exciting destination with new luxury amenities and exclusive experiences.


From North to South, Vietnam’s diverse landscape showcases mountains, forests, rivers, and beaches. Beyond economic narratives, visitors encounter natural beauty, ethnic cultures, traditional villages, and dynamic cities.


Vietnam’s essence lies in its myriad traditions, lifestyles, and religions, influenced by Chinese, French, and American cultures. The friendly and hospitable population reflects this cultural amalgamation, evident in lifestyle, architecture, cuisine, and art.

Dr. Pham Ha, a luminary in the travel industry with over 30 years of experience, serves as the esteemed Founder and CEO of LuxGroup ( His visionary leadership has been pivotal in steering the company towards unparalleled success within the dynamic landscape of tourism. Dr. Ha’s profound expertise has not only shaped LuxGroup into a distinguished entity but has also positioned him as a thought leader in the field.

With a passion for redefining the tourism experience, he is at the forefront of advocating fresh perspectives and innovative strategies for the future of Vietnam’s travel industry. As a seasoned professional, Dr. Pham Ha continues to leave an indelible mark, contributing significantly to the evolution and growth of luxury travel in the region.

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