Lux Art Performances: Where Vietnam’s Living Heritage Meets Unrivaled Luxury
In an age when travel is often reduced to check-ins and curated selfies, Lux Art Performances—the non-profit cultural initiative of Vietnam’s LuxGroup—invites discerning travelers to rediscover the lost art of presence. This is not tourism as transaction, but a soulful return to storytelling, craftsmanship, and authenticity. Here, Vietnam’s intangible heritage is not displayed—it’s lived, breathed, and felt in sumptuous, unexpected ways.
🌿 Accelerating Change and Cultural Impact in Sustainable Travel
LuxGroup reimagines heritage not as static nostalgia, but as a living, evolving source of beauty and meaning. Rooted in culture and guided by purpose, Lux Art Performances brings Vietnam’s traditions to life through the seven verbs of meaningful travel: discover, dream, explore, learn, respect, celebrate, and enjoy.
🌅 Sunset Edition – Nature’s Grand Stage on Emperor Cruises
Picture yourself on the bow of Emperor Cruises Legend or Emperor Cruises Origin, as the sun melts into the waters of Nha Trang Bay, one of the world’s most beautiful bays. Against a “natural set” of limestone karsts, Sunset Edition unfolds as Vietnam’s first open-air concert at sea. Since 2015, daily performances have blended live violin, guitar, and piano with the breath of the ocean. Under a gilded sky, local virtuosos perform not merely for applause, but as a sacred offering to sea and soul—a radiant ballet of sound and light that only nature could choreograph.
🌙 Heritage by Night – Theatrical Journeys on Heritage Cruises
As twilight cloaks the iconic Heritage Cruises Bình Chuẩn, the vessel transforms into a floating stage. Heritage by Night, Noble Night, and Royal Night are curated sensory performances that transcend time:
• Quan họ courtship songs from Bắc Ninh, capturing the flirtations and harmonies of Red River love.
• The evocative echoes of Ả Đào vocals and Chèo or Tuồng reinterpreted for the modern stage.
• Fashion vignettes from the 1920s–1930s, where models in flowing áo dài and Delta regalia glide across the deck, transporting guests into an Indochine reverie.
Here, guests do not merely witness—they participate in the revival of Vietnamese soul.
⛵ Secrets of the Saigon River – A Journey Through Time on Amiral Cruises
On Amiral Cruises for Presidents, the one-hour “Bí mật Dòng Sông” (Secrets of the River) dinner show is an immersive voyage through 300 years of Saigon’s riverine heritage. Beneath crystal chandeliers and Indochine décor, master storytellers trace the tapestry of Nguyễn lords, Khmer and Chinese merchants, French colonials, and modern Vietnamese resilience. As each chapter unfolds, a five-course tasting menu—curated from Cochinchine and royal court recipes—is paired with sommelier-selected wines. History becomes edible; every bite a story, every sip a memory.
🖼️ Art Onboard – A Floating Atelier at Sea
In a pioneering gesture, Lux Art Performances introduces Art Onboard—a mobile gallery at sea featuring selections from Dr. Phạm Hà’s private collection, including over 10% of master painter Phạm Lực’s life’s work. Guests encounter canvases of war and peace, love and mythology, displayed in rotation across the fleet. Live sketching sessions, curator-led talks, and sea-kissed exhibitions transform the deck into a floating atelier. Here, art is not confined to frames—it sails with the waves and breathes with the wind.
💠 The 5P + 3P Philosophy
LuxGroup’s ethos rests on five foundational principles: People, Planet, Profit, Passion, and Purpose. Lux Art Performances enriches this with three cultural imperatives:
• Preservation: safeguarding fading oral traditions, ancestral costumes, and intangible rituals.
• Performance: combining emotional resonance with innovation in staging and storytelling.
• Participation: inviting guests to co-create—be it lantern crafting, embroidery, or folk singing masterclasses.
The result is not a show, but a shared cultural heartbeat.
👘 Fashion & Flavor – A Journey for All Senses
Reviving Vietnam’s golden era, Lux Art Performances celebrates the elegance of 1920s–’30s Indochina with period-inspired fashion. Regal áo dài and rural Delta ensembles become dress codes for gala evenings and curated photo salons. Gastronomic storytelling completes the experience: royal dishes from Huế, Delta specialties, and artisan wines are served alongside live narratives tracing the lineage of each recipe. It’s haute couture meets heritage cuisine—a multi-sensory journey through Vietnam’s soul.
✨ Tailor-Made Journeys: The Art of Immersive Travel
Through Lux Travel DMC, an award-winning member of LuxGroup, guests enjoy bespoke, art-inspired journeys tailored to their curiosities and passions. These experiences are authentic, exclusive, immersive, and culturally profound—delivered with five-star service and a 100% satisfaction guarantee. In this world, luxury means depth, not decadence. The promise is not just to visit Vietnam, but to feel it.
🌍 Sustainability with Soul
As a non-profit, Lux Art Performances channels all proceeds into:
• Empowering local artists and craftspeople,
• Archiving endangered art forms,
• Supporting youth education in cultural heritage.
Sustainability here is not an afterthought—it’s a founding principle. Solar-powered lighting, zero-waste catering, and locally sourced instruments and costumes ensure every show treads lightly, but leaves an indelible mark.
🧭 A New Compass for Conscious Travel
Across the globe, travelers are trading passive consumption for purposeful connection. Lux Art Performances leads this movement, proving that eco-consciousness and elite indulgence are not contradictions—but co-authors of a richer journey. As founder Dr. Phạm Hà shares:
“Vietnam is a river civilization. Its currents carry our stories, our music, our spirit. Lux Art Performances invites each guest to join that flow—not just as a spectator, but as a storyteller.”
💖 The Ultimate Homecoming
More than a cruise. More than a performance.
Lux Art Performances is a return—to beauty, to heritage, to what it means to feel deeply and live fully. With every sunset show, midnight lantern ritual, and dawn-borne work of art, the experience transcends tourism. It becomes a pilgrimage of memory and meaning.
For the traveler who seeks resonance over routine, Lux Art Performances awaits—a homecoming to the cultural soul of Vietnam.
