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For the first time, Lux Travel DMC from Vietnam has been honored with the Sustainable Partner Travelife Award at ITB Berlin 2024.

For the first time, Lux Travel DMC from Vietnam has been honored with the Sustainable Partner Travelife Award at ITB Berlin 2024.

(TheLeader) Founder and CEO LuxGroup, a collection of small giants, a parent company of Lux Travel DMC, Dr. Pham Ha emphasized the necessity of sustainability, citing its six main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating local employment opportunities, contributing to economic development, satisfying customers, and ensuring profitability.

As a member of LuxGroup, Lux Travel DMC has demonstrated a strong commitment to environmental conservation, cultural heritage preservation, and community support, earning them the Travelife Sustainable Partner Award.

The company integrates sustainability into its business operations, with the founder and CEO emphasizing the importance of a sustainable approach to support the luxury market’s recovery and attract responsible luxury travelers to Vietnam and Asia.

Lux Travel DMC ( has received the Travelife Partner certification, meeting over 140 criteria related to managing travel office operations, tourism product lines, responsibility to destinations, and communication with international trade partners and tourists.

Travelife’s standards align with ISO guidelines for corporate social responsibility management systems, emphasizing environmental impact, biodiversity, human rights, and labor relations, in compliance with the United Nations’ Global Sustainable Tourism Criteria.

Lux Travel DMC joins a select group of companies in Vietnam, including Akorn Vietnam, Asian Trails, and Abercrombie & Kent, in receiving this prestigious sustainability award.

Established in 2005, Lux Travel DMC specializes in bespoke luxury travel programs for international tourists to Southeast Asia and became a Travelife member in May 2023. Since December 8, 2023, the company has fulfilled Travelife’s sustainable tourism criteria, progressing from Level 1 to Level 2 certification, valid until 2025.

Lux Travel DMC is committed to further advancing its sustainability efforts and is expected to achieve the highest Travelife certification standard in 2024.

Supported by the European Commission and endorsed by numerous national tourism associations, Travelife is a leading international sustainable certification program in the tourism sector, with support from over 40 associations worldwide.

Founded by Dr. Pham Ha, LuxGroup ( is an award-winning conglomerate, encompassing various sectors such as tourism, travel, cruises, yachts, restaurants, hotels, resorts, and art auctions in Vietnam and across Asia. With over 20 years of experience, LuxGroup has earned a reputation as a collection of small giants in the industry, offering exceptional services and experiences to its customers.

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