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Lux Cruises Group Unveils Compelling TVC for Emperor Cruises Legacy Halong, Aiming to Attract European Travelers

Lux Cruises Group Unveils Compelling TVC for Emperor Cruises Legacy Halong, Aiming to Attract European Travelers

As a prominent member of Lux Cruises Group ( and Vietnam’s most luxurious cruise line, Emperor Cruises Legacy Halong embodies opulence, boasting 10 en-suite cabins for a minimum of 20 passengers and up to 30 guests with personalized butler service. In a strategic move to entice the discerning European audience, the cruise has revealed an alluring Television Commercial (TVC).

Renowned for its dedication to luxury and unparalleled experiences, Emperor Cruises Legacy Halong has set its sights on the European market with this captivating 120-second advertisement. Meticulously crafted, the TVC showcases the cruise’s legacy of luxury, featuring traditional junk sails, wooden boat interiors, and the stunning beauty of Halong Bay. It promises to unravel undiscovered parts of the bay, offering unique experiences designed for European heritage travelers to explore, dream, learn, respect, celebrate, and indulge in with all five senses.

Key Highlights of the TVC:

Scenic Splendor: Showcasing Halong Bay’s breathtaking landscapes—pristine waters, majestic limestone karsts, and vibrant floating fishing villages—underscore why Emperor Cruises Legacy Halong is a must-visit destination.
Luxury Unleashed: Immersing viewers in lavish accommodations, world-class amenities, and personalized service, emphasizing the cruise’s dedication to luxury and elegance.

Cultural Enrichment: Introducing European travelers to rich cultural experiences, including curated excursions, authentic Vietnamese cuisine, and immersive activities.
European-Friendly Features: Highlighting aspects tailored to European preferences, ensuring a seamless and delightful experience for travelers from the continent.
A Call to Adventure: Inspiring wanderlust and a desire to explore uncharted destinations.

Mrs. Huong Do, COO of Lux Cruises Group, remarked, “With our new TVC, we aim to showcase the unique allure of Emperor Cruises Legacy Halong to discerning European travelers. We invite them to experience the epitome of luxury cruising—a journey where every moment is a masterpiece. Sail with us, where authenticity permeates every atmosphere, genuine warmth reflects in every smile, and every stay creates an unforgettable chapter in your travel story.”


Emperor Cruises Legacy Halong ( stands as a leading luxury cruise line offering unparalleled experiences in the breathtaking Halong Bay. Committed to luxury, elegance, and personalized service, it redefines the cruising experience.

Drawing inspiration from Emperor Bao Dai’s lavish lifestyle, the last Emperor of Vietnam, this masterpiece embodies 1930s style. It serves as a haven for the most sophisticated travelers, offering a glimpse into Vietnamese culture, history, and gourmet cuisine. Guests are treated akin to royalty, experiencing the best in privacy, with meticulous attention to every detail, encapsulating the epitome of elegance and aristocracy.

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