Luxury Travel Unveils New Logo and Strategy to Target 100 Million High-End Travelers
Hanoi, Feb 1, 2024 – In a move to aspire and reach new heights, Vietnam’s pioneering luxury tour operator, Luxury Travel (www.luxurytravel.vn), is proud to announce the launch of its new logo, marking a significant rebranding initiative effective January 1, 2024. The transformation aligns with the LuxGroup umbrella, encompassing various leading companies specializing in hotels, resorts, cruises, transportation, restaurants, travel, tourism, and art auctions.
The new logo pays homage to the company’s rich heritage while signifying a new milestone in the continuous 20-year development journey of Luxury Travel. The unveiling coincides with the revamp of its e-commerce website www.luxurytravel.vn, geared towards a stronger presence in 2024, focusing on high-tech B2C travelers.
Dr. Pham Ha, founder and CEO of Luxury Travel Ltd, expressed, “The new logo, featuring a heart icon, represents the latest phase of Luxury Travel’s evolution, showcasing our continuous growth with a renewed mission and vision. We aim to tap into the luxury market of 100 million high-end Vietnamese travelers. Our sincere service is from our heart, touching your heart. Engaging all senses – Smell, Sight, Taste, Touch, Sound – we aim to explore the wonders of the world, try new things, and seek answers to enrich our travel experiences.”
This “refresh” of the brand’s identity aligns with their vision and mission to advance the experiential travel industry in Vietnam and Asia, extending outbound from Asia to the global stage. Luxury Travel Ltd is set for an ambitious growth phase within the LuxGroup.
The new logo symbolizes the innovation, creativity, and development of Luxury Travel Ltd, with a smooth “Travel” font reflecting the company’s service flexibility. The Lux team, boasting in-depth knowledge and a positive attitude, upholds high standards for luxury services, ensuring client expectations are consistently met.
The company emphasizes that the logo is steady, independent, reliable, harmonious, simple, and elegant while preserving the heritage of the well-established Luxury Travel brand. Notably, it underscores Luxury Travel Ltd’s leading role in providing high-quality travel services in Vietnam and Asia, with outbound travel focus on Europe, Australia, New Zealand, and the Americas.
Acknowledging their excellence, the original Luxury Travel company received accolades such as the Tripadvisor Certificate of Excellence 2023, Travelife Partner 2023, and prestigious recognitions as “Vietnam’s Leading Destination Management Company” and “Asia’s Leading Luxury Tour Operator” at the World Travel Awards 2023.
