Luxury Travel’s Logo Story
Luxury Travel embarks on a new journey and mission following a significant rebranding effort. With over 20 years in business, we redesigned our logo to align with our core values, vision, and mission. The original company, Luxury Travel, now thrives as Lux Travel DMC (www.luxtraveldmc.com) for inbound to Asia, while the Luxury Travel brand caters to premium domestic and outbound travel from Asia.
As a pioneering luxury market leader within LuxGroup (www.luxgroup.vn), our commitment and values remain unwavering. We set the highest standards for discerning Vietnamese travelers seeking premium and luxurious private immersive travel experiences.
Our logo, featuring a heart icon, symbolizes our commitment to excellent service in attitude, art of service, and efficient processes. We emphasize kindness and happiness in our organization, providing sincere services that touch the hearts of our clients.
Retaining the heritage of our former logo – bold, trustful, strong, and reliable – the new design is sleek, elegant, and easily recognizable. The Luxers team, with profound knowledge and a positive attitude, ensures service excellence across the Professional, Human, and Aesthetic Dimensions.
The logo, with its solid, simple, and luxurious heart shape, is versatile in different colors and settings. It can be effectively utilized in promotional materials, business cards, letterheads, and websites.
Our mission is to provide “Wow” services to the most sophisticated travelers, encapsulated in our new slogan, “touching hearts“. We’ve crafted Luxury Experiences through our robust infrastructure, including offices, vehicles, and multilingual tour guides offering experiences that blend the best of East and West.
Based in Asia, Luxury Travel (www.luxurytravel.vn) invites you to explore breathtaking scenery, exquisite hotels, and spas, alongside the most delicious cuisine and the kindest people on earth. Our commitment extends to providing unique experiences across Vietnam and five continents, embracing history, art, architecture, cuisine, customs, and rituals.