Dr. Pham Ha, LuxGroup’s Founder and CEO, recommends a fresh slogan for Vietnam Tourism, emphasizing its unique offerings.
The proposed slogan, “Wow Vietnam,” highlights nature, culture, food, and people, complemented by extended visa options to fuel further growth.
Vietnam, with its economic boom, rising middle class, and improved service standards, aims to solidify its position as a premier Asian destination. The current slogan, “Vietnam Timeless Charm,” may not align with its evolving profile.
The country, shaped like a dragon, boasts diverse natural and cultural treasures, making it a must-visit. Dr. Pham Ha proposes V.I.E.T.N.A.M: Varied Landscape, Indigenous Culture, Exotic Beaches, Timeless Charm, Natural Heritage Sites, Ancient Cities, and Memories to cherish forever.
Thrills, wilderness, heritage, festivals, pristine locations, enjoyment options, breathtaking scenery, and a rich cultural essence define Vietnam’s allure. The country offers a spectrum of activities, from hiking and biking to exploring its World Heritage Sites and enjoying vibrant festivals year-round. Pristine islands, white sand beaches, and world-class resorts line its 3620 km coastline.
Visitors can indulge in boutique hotels, spas, golfing, cruises, shopping, and upscale dining, making Vietnam an emerging luxury destination in Asia. The diverse landscape, from mountains to beaches, showcases the country’s natural beauty, harmonious ethnic cultures, and dynamic cities.
Vietnam’s essence lies in its traditions, influenced by China, France, and America, reflected in lifestyle, architecture, cuisine, and art. A strategic rebranding and the proposed slogan aim to open new opportunities for Vietnam’s tourism sector.
Dr. Pham Ha, a prominent figure in the luxury travel industry, serves as the Chairman and CEO of LuxGroup (https://www.luxgroup.vn). Beyond his business endeavors, he is an avid art collector with a passion for paintings and antiques. Dr. Ha also contributes articles covering topics such as branding, economics, business management, and literature on cultural heritage, history, and art.
