Vietnam’s First Luxury Tour Operator Achieves Travelife Certified Sustainability Award at ITB Berlin 2025

Amsterdam, February 25, 2025 – Lux Travel DMC (luxtraveldmc.com), a core member of LuxGroup, has officially received the Travelife Certified Sustainability Award 2025 for sustainable tourism. The award ceremony will take place at ITB Berlin 2025, from March 4-6, at the world’s largest travel trade fair.

This milestone makes Lux Travel DMC the first luxury tour operator in Vietnam and one of only 500 travel companies worldwide to achieve this prestigious certification. The award reinforces the company’s long-term commitment to sustainability, corporate social responsibility (CSR), and responsible tourism, cementing its leadership in luxury travel that integrates ethics and sustainability.

Travelife Certified represents the highest level of certification for tour operators committed to sustainability. To earn this award, companies must meet nearly 250 stringent criteria, including:

✔ Environmental protection

✔ Business ethics and human rights

✔ Fair labor practices

✔ Responsible collaboration with partners

✔ Raising customer awareness about sustainable tourism

The certification aligns with global standards, such as ISO 14001, ISO 9001, and ISO 26000 for Social Responsibility, and is officially recognized by the United Nations’ Global Sustainable Tourism Council (GSTC).

Naut Lusters, Program Manager at Travelife for Tour Operators, congratulated Lux Travel DMC, stating:

“I am delighted to see the travel industry increasingly prioritizing sustainability. Lux Travel DMC’s achievement of Travelife Certified status as a member of LuxGroup will undoubtedly inspire other companies in Vietnam and across Asia to follow this path.”

The Travelife program is supported by over 35 national tourism associations, including 20 European travel industry organizations. Since 2012, more than 1,500 tour operators have participated in sustainability training, and over 500 companies worldwide have attained Travelife Certified status.

Lux Travel DMC has pursued sustainability since 2015, when it earned Travelife Engaged certification, progressed to Travelife Partner in 2023, and now, in 2025, has achieved Travelife Certified, marking a decade of commitment to sustainable development.

Dr. Phạm Hà, Founder & CEO of Lux Travel DMC and LuxGroup, shared:

“Sustainability has been a core value of Lux Travel DMC since its founding 20 years ago, with a mission to inspire journeys that bring happiness.

The Travelife Certified award is a testament to our unwavering commitment to responsible tourism, ethical business practices, and environmental protection.

We strongly believe that the future of luxury travel must be intertwined with sustainability, and we are dedicated to leading this movement in Vietnam and across Asia.”

By achieving Travelife Certified, Lux Travel DMC continues to lead sustainable luxury tourism with clear commitments, including:

✔ Expanding green travel initiatives

✔ Reducing waste and eliminating single-use plastics

✔ Supporting local communities and ensuring fair labor policies

✔ Promoting responsible tourism experiences

✔ Striving for a net-positive impact by 2030

Lux Travel DMC has implemented a zero plastic waste policy, developed heritage and culture-focused travel experiences, and guarantees 100% customer satisfaction.

The Travelife Certified award not only recognizes the company’s sustainability efforts but also sets a new benchmark for luxury tourism, proving that luxury and sustainability are not contradictory but an essential fusion for the future of the industry.

Founded in 2005 by Dr. Phạm Hà, Lux Travel DMC is Vietnam’s first luxury tour operator, now expanding across Asia. With the mission to “Inspire Journeys,” the company delivers high-end, tailor-made travel experiences while strictly adhering to Environmental, Social, and Governance (ESG) principles.

In 2023, Lux Travel DMC met 150 Travelife Europe sustainability criteria, and by 2025, it successfully completed 250 criteria to achieve Travelife Certified. The company is committed to:

✔ Developing sustainable tourism

✔ Supporting local communities and ethical labor practices

✔ Completely eliminating plastic waste and promoting green tourism

✔ Achieving net-positive impact by 2030

✔ Ensuring 100% customer satisfaction or a money-back guarantee

With numerous prestigious awards, including World Travel Awards, Lux Travel DMC continues to redefine luxury travel by integrating sustainability, innovation, and world-class service.

🔗 For more information, visit www.travelife.info or contact Lux Travel DMC to experience sustainable luxury travel.