“Wow Vietnam – Feel Vietnam” Tourism Campaign Concept Advised by Dr. Pham Ha for VNAT
Campaign Overview:
Travel now is all about places, experiences and memories.
“Wow Vietnam – Feel Vietnam” is an innovative tourism campaign designed to showcase the unique and sustainable aspects of Vietnam’s culture, landscape, and heritage. The campaign will leverage the emotional connection that tourists can develop with Vietnam, encouraging exploration and respect for the natural environment and cultural traditions.
USP (Unique Selling Proposition):
Structured under the acronym WOW V.I.E.T.N.A.M., the campaign focuses on each aspect of Vietnam’s diverse offerings:
V – Varied Landscapes
“Explore the diversity of Vietnam, from the terraced rice fields of Sapa to the dramatic limestone karsts of Ha Long Bay.”
I – Indigenous Cultures
“Immerse in the rich heritage of Vietnam’s 54 ethnic groups, experiencing traditional music, dance, and crafts that tell stories of resilience and beauty.”
E – Exotic Beaches
“Relax on the pristine beaches of Nha Trang or discover the secluded sands of Phu Quoc Island, each a sanctuary of natural splendor and tranquility.”
T – Timeless Charm
“Wander through the ancient streets of Hanoi and Hoi An, where history and modernity blend seamlessly in vibrant life.”
N – Natural Heritage Sites
“Connect with nature at Vietnam’s UNESCO-listed sites, where the spiritual and environmental heritage inspire awe and respect.”
A – Ancient Cities
“Explore the historical depths of cities like Hue, Hoi An and Hanoi, where each stone and artifact narrates tales of Vietnam’s illustrious past.”
M – Memories to Cherish
“Create lasting memories as you experience the warmth and hospitality of Vietnam, a destination that stays with you long after you leave.”
Marketing Strategies: Sustainable Practices
Highlight: Emphasize eco-friendly tours and sustainable practices in all promotional materials to attract environmentally conscious travelers.
Digital Storytelling: Use compelling visuals and engaging narratives across digital platforms to illustrate the beauty and cultural richness of Vietnam. Feature interactive maps and virtual tours on the campaign website.
Influencer Collaborations: Partner with eco-conscious global influencers and local celebrities who can share their authentic travel experiences in Vietnam, focusing on sustainable and culturally respectful tourism.
Community-Driven Content: Involve local communities in creating content that showcases their traditions, crafts, and daily lives, highlighting sustainable practices and cultural preservation.
Promotional Events:
Cultural Festivals: Organize festivals both in Vietnam and abroad that feature Vietnamese food, arts, and performances, emphasizing the sustainable methods used in their production.
Educational Workshops: Host workshops on sustainable travel practices in Vietnam at major tourist events worldwide.
Public Relations:
Press Engagements: Regularly update the media with news on Vietnam’s conservation efforts, new sustainable tourism initiatives, and cultural preservation successes.
Partnerships: Collaborate with eco-friendly travel agencies and green transportation companies to offer packages that appeal to the eco-conscious traveler.
Monitoring and Feedback:
Sustainability Index: Develop and maintain a sustainability index to measure the environmental impact of tourism and ensure continuous improvement.
Tourist Feedback: Collect and analyze feedback from tourists regarding their experiences with Vietnam’s sustainable tourism offerings to refine and improve future campaigns.
By focusing on sustainable tourism, the “Wow Vietnam – Feel Vietnam” campaign aims not only to attract tourists but also to inspire them to love and care for Vietnam’s natural and cultural treasures. This approach promises not only a boost in tourism but also a contribution to the preservation of Vietnam’s environment and heritage for future generations.
PhD. Pham Ha is the Chairman and CEO of LuxGroup (https://www.luxgroup.vn), a conglomerate of prestigious companies and a leading expert in the luxury tourism industry. Besides his business endeavors, he has a passion for collecting paintings and antiques. He also writes about branding, economics, business management, and cultural heritage, including books on history and art.
