Lux Cruises Group Targets Luxury Travelers in the USA and North America
Pham Ha, the Founder and CEO of Lux Cruises Group, is set to collaborate with the HCM City Tourism Department to showcase their expertise in authentic and unique heritage cruising in North America. This event is scheduled for October in Los Angeles and IMEX Las Vegas.
Lux Cruises Group, a privately-owned company that includes Emperor Cruises and Heritage Cruises, was established by Pham Ha in Hanoi in March 2014. Originally operating in Nha Trang Bay, Halong, Bai Tu Long, Lan Ha Bay, and soon Saigon River, Phu Quoc Island City, it takes pride in its fleet of six boutique vessels, tenders, and speedboats, offering luxury experiences in the best rivers, bays, islands, beaches, and archipelagos of Vietnam.
In September 2019, Lux Cruises Group launched a new 20-cabin ship named Heritage Binh Chuan, offering three-night voyages in the Cat Ba Archipelago and Lan Ha Bay, just off Hai Phong. The Cat Ba Archipelago was recognized as a world heritage site in 2023.
Embark on a journey back in time to 1930s Vietnam with Heritage Cruises Binh Chuan in the Cat Ba Archipelago. This boutique lifestyle cruise in Lan Ha Bay combines the classical charm of French Indochina with the timeless chic that only Lux Cruises Group can provide. It’s not just a cruise; it’s an art and heritage space offering 5-star boutique experiences. Guests can relive the romance of a bygone era while enjoying all the comforts of the 21st century.
This luxurious cruise in Vietnam showcases various cultural aspects, including cultural and historical heritage, fine art, architecture, fashion, and the essence of Vietnamese cuisine. The cruise is a newly built version of the Binh Chuan ship, originally launched by ship king Bach Thai Buoi, the first Vietnamese to sail a ship from Hai Phong to Saigon.
Pham Ha expressed, “As we introduce our boutique brands into the American markets, we are excited to leverage our extensive experience, creative approach, and strong media relationships.”
“We eagerly anticipate welcoming both new and returning travelers who seek to explore, dream, discover, indulge, experience, relax, and immerse themselves in natural and cultural heritage,” added Pham Ha, CEO of Lux Cruises Group.
“With Vietnam and cruising in Lan Ha Bay, Bai Tu Long, and Nha Trang Bay gaining popularity among American travelers in 2023, the timing is perfect to showcase Lux Cruises Group as one of Vietnam’s most luxurious cruise lines,” Ha remarked.
“We are passionate about sharing Vietnam’s stunning waterways, captivating cultures, rich history, delectable cuisine, and breathtaking scenery with American travelers,” Ha emphasized.
Calling for Investors
Cruise tourism in Vietnam, despite being a top favorite ocean destination among 156 beach nations and contributing 67.3% of the country’s total tourism revenue, has not been adequately promoted. Cruise tourists account for only 2-3% of the total number of international visitors to Vietnam.
Pham Ha, Founder and CEO of Lux Cruises Group, stressed the importance of attracting investors to invest in Vietnamese-registered cruise ships and yachts that ply the country’s coastline during this roadshow in the USA.