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Mr. Pham Manh Ha (Founder and CEO)
Commonly known as: Pham Ha
Date of birth: June 10th, 1975
Education: University Degree

Bachelor’s degree in French and English.
Bachelor’s degree in Business Administration (BBA).


30 years of experience in luxury travel and tourism in Vietnam.
Recognized as a leading expert in the field and awarded national and international tourism accolades.
Active member of the Vietnam Tourism Association VISTA/VITA.
Advisory role for the Tourism Bureau, Ministry of Culture, Sports, and Tourism.
Featured as a guest speaker at various global travel exhibitions in over 70 countries and five continents.
Featured in reputable publications such as Forbes, Robb Report, TTG ASIA, and Travel and Leisure.


Founder and CEO of Luxury Travel, later renamed Lux Travel Dmc, the first luxury travel company in Vietnam with international operations.
Specializes in luxury transportation and customized luxury tours, earning multiple domestic and international tourism awards.
Received the World Travel Awards 2023 for being a top destination management company in Vietnam.
Key subsidiary, Lux Travel Dmc, is a significant player in the LuxGroup luxury travel conglomerate.


Co-founder of the Emperor Cruises brand, operating in Nha Trang (Khanh Hoa), Bai Tu Long Bay, Halong Bay (Quang Ninh), and Lan Ha Bay (Hai Phong).
Awarded Best Luxury Cruise in Vietnam by the Luxury Lifestyle Awards (USA).
Emperor Cruises holds ISO 9001 and 14001 certifications for environmental and safety standards, along with numerous other accolades.


Established the Heritage Cruises brand, featuring the largest overnight cruise ships in Vietnam, operating in Lan Ha Bay and Halong Bay.
Received the Luxury Lifestyle Awards 2020 (USA) for Best Luxury Cruise in Vietnam.


Founded HTX LuxCoop, specializing in agriculture, tourism, agricultural tourism, real estate, luxury resorts, yachts, and superyachts.
Conducted art auctions domestically and internationally to support local artists and non-profit projects aimed at poverty alleviation.


LuxGroup introduced Lux Mice, the Secret Hideaways Collection, Adventura Travel, SoLux, and Lux X Signatures brands with innovative luxury travel products.
Luxury Travel specializes in tailor-made experiences for small groups, bringing tourists to Vietnam and other international destinations.
Restructured the Emperor Cruises, Heritage Cruises, Limo, Tender, Speedboat, and Heritage Express brands under the Lux Cruises Group, nominated for the World Cruise Awards 2023 for the world’s finest boutique cruise.


LUX Hotels and Resorts is a major luxury hotel operator headquartered in Vietnam, owning or partially owning numerous boutique hotels and managing others under contract.
Our hotels share the stories of the land and its people, offering authentic and unique travel experiences.
We believe that each destination holds secrets, stories, and treasures related to its cuisine, nature, culture, art, heritage, history, and people, which are the main allure for discerning travelers seeking discovery, dreams, exploration, relaxation, and immersion in cultural and natural heritage.
Our brand and slogan are registered with the Intellectual Property Office of Vietnam.2025:

The Lux Yachts Collection: LuxGroup is developing a fleet of two ultra-luxury yachts, LUX SPIRIT and PRESIDENT.
The LUX Yacht collection will feature approximately 99 -150 suites and duplex suites, spas, beauty salons, several bars/restaurants, gyms, a large infinity pool, and an outdoor cinema.
To ensure guests’ needs are met, a personalized service approach will be provided by an ample number of staff.

Business Owner’s Vision:

To become the premier luxury player in Asia across real estate, transportation, fine dining restaurants, hotels and resorts, travel, and yachting.
To build a fleet of 30 cruises and yachts on Vietnam’s most beautiful rivers, lakes, and bays and cruise along Vietnam’s coastline, reviving the legacy of the vessel “Bạch Thái Bưởi” from a century ago and creating new seaborne connections within Vietnam from Halong to Saigon.

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